As technology evolves, so does the way that customers search for businesses online.
More people are searching online across various devices – desktop, mobile, tablet – to find the best products and services in their local area.
Imforza reports that 75% of users never scroll past the first page of search results. Also, a BrightLocal survey shows that 92% of consumers read online reviews when evaluating the reputation of a local business.
Such evidence supports the notion that building and maintaining a strong online presence for your business website is a crucial component to your marketing strategy.
SEO, or search engine optimization, is a powerful marketing approach to accomplishing overall success for your business, both offline and online.
Read more to discover advantages of SEO for your business
Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages.
Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.
Let’s take a look at traditional marketing in this overly advertised world.
Television ads, billboard signs, printed newsletters, and newspaper classifieds all seem like costly strategies that are doomed from the start, desperately screaming for attention without much conviction to keep listening.
Instead of preaching aimlessly, SEO naturally attracts customers who are already seeking your products or services. SEO also allows you to break down segmentation into a decimal (almost!) by location, behavior, device, keywords, referring sites, landing pages, and more.
SEO provides trackable and quantifiable results, regardless of whether you are an ecommerce or non-ecommerce site so there are no qualms when it comes to ROI. Specialists are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions.
SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. Its inbound nature helps businesses save money as opposed to outbound strategies like cold-calling.
In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. It consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.
Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instils trust, since companies on the first page are generally perceived to be more trustworthy.
The search engine industry is one of the fastest changing industries in the world. Rules and practices change all the time and if you can stay in-sync with the latest developments then it’s for your benefit. SEO is a continuous activity and if you hire a reliable company they will give you the necessary advice so you won’t miss any opportunities.
Do not underestimate the power of search engines and SEO and don’t forget that if your competitors are doing SEO and social media marketing then you have to do it as well. If on the other hand they are not doing any of this stuff, then it’s your chance to differentiate and make a step ahead.
A business that gets organic traffic is like it is open for 24 hours per day, 7 days a week. That’s the magic of the Internet and SEO. Invest time and money to get your website on top of the search engines and gain new customers while your business is closed!
A webpage with high rankings will also gain more social media exposure. The relationship between SEO and social media is by-directional. Social media popularity is good for SEO purposes and SEO brings more social media visibility. In simple words, searches are more likely to LIKE / Tweet a page when it is found in the first positions of the search engine results than a page that does not have good rankings.