Digital Marketing

Digital Marketing, What it is and why it matters..??

Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organisation to analyse marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why digital marketing is important?

 

Digital Marketing

 

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalised and relevant, and offers tailored to their needs and preferences.

Manage customer relationships across all channels

 

Digital Marketing

 

 

Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behaviour and preferences, the more likely you are to engage them in lucrative interactions.

 

Challenges facing digital marketers

 

  • Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, specifications and interfaces – and they interact with those devices in different ways and for different purposes.
  • Intensifying competition. Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, it’s becoming a lot harder to capture consumers’ attention.
  • Exploding data volumes. Consumers leave behind a huge trail of data in digital channels. It’s extremely difficult to get a handle on all that data, as well as find the right data within exploding data volumes that can help you make the right decisions.

 

Three keys to digital marketing success

 

What does it take to do digital marketing right? Here are three keys to digital marketing success:

  1. Manage complex customer relationships across a variety of channels – both digital and traditional.
  2. Respond to and initiate dynamic customer interactions.
  3. Extract value from big data to make better decisions faster.
guide-to-facebook-advertising

Facebook’s Profitable Advertising Tips of 2017

Facebook Advertisements are an influential, strong and affordable opportunity to reach your potential clients and customers.

They not only boost up your selling but also produce profits. They work splendidly both for large organizations and small business, even local solo professionals and freelancers.

However, it may not be as easy to connect with your potential customers as it sounds.

Therefore, to make sure your Facebook advertisement gives you better leads and sales, we bring up top 10 powerful Facebook Advertising tips to enhance your marketing strategy immediately.

 

Apply Your Effort in the Right Places :

Facebook advertisements are not search ads but display ads.

People come to Facebook to connect with friends and not for buying products or services.

So, as an advertiser, your first goal is to utilize your advertisement to produce demand and not fulfill it.

There are three main parameters involved in a Facebook ad – the image, the headline and the body.

The image has the largest impact followed by the headline and then the body.

Around 80% of the impact of a Facebook ad is determined by the image, so be sure to do some research and find images for your ads that really pop.

The next most important element of an ad is the headline and it determines about 15% of the impact and then the body copy has about a 5% impact.

 

Choose High Quality Images :

Since 80% of the impact is created in the image, make sure you choose the right set of images for your advertisement.

Use striking, eye-catching and crowd-pulling images.

The image to the right caught my attention because of the red border and arrows, however I think this ad could have been more effective if  the guy in it was not wearing sunglasses.

Choosing dull or far away images wouldn’t do the trick; you have to opt for close up pictures that are positive, vibrant and attention-grabbing.

Also, go for images that are comprehensible in its allotted space.

Facebook ad images display at a resolution of 100 pixels wide x 72 pixels tall, however you should get images with a higher resolution than this so that your image appears crisp.

 

Know Your Audience :

By knowing who your audience is you are able to use Facebook’s robust targeting options to focus on specific groups and create campaigns resonate deeply with the segment you are targeting.

Ask yourself questions like:

  • How old is my ideal prospect?
  • Where does my ideal prospect live?
  • What fan pages have my prospects already liked?
  • How can I create my ad so it speaks specifically to my target demographic?
  • What kind of a free offer can I use to capture leads?

The more specific your advertising segment and ad are the more clicks your ad will get.

An important thing to remember about Facebook advertising is the better your click through rate (CTR) is, the cheaper your clicks will be!

 

Target Accurately :

You know your target audiences, don’t you?

So, make use of the opportunity mostly to reach in particular who you want.

Select your target audiences correctly. Opt for the “precise interest options” to get connected with people who share a specific interest analogous to your brand.

Plus, you can even target fans of Facebook pages that have a fan base that is associated with your product.

 

Expand Your Base :

Promote your post so that it stays longer and lives longer in the feeds of all your fans.

What’s more, it reaches the friends of your fans and all your non-fans.

Promoting is very vital because not all your prospects are your fans yet.

 

Focus on Keywords :

While making images make sure you have target keywords that enhances your visibility and appearance.

Make use of the related words as close as possible. It will give you an edge against your competitors and rivals.

 

Split Test Your Ads :

Take advantage of the full Facebook Power Editor to easily duplicate your Facebook ads and test variations of your original ad.

Test variations with different pictures, headlines, and body copy.  After a hundred clicks to each ad drop the ad with the lower CTR and create a new ad to go up against the “control.”

 

Target CTR :

Facebook ads are display ads and not search ads like Google ads, so the average CTR (Click through Rate) percentage of Facebook ads is only 0.1% as compared to Google’s 1%.

So, make sure you target CTR and not just focus only on CPC (Cost per Click) because the higher the CTR’s the lower will be you pay on CPC, making it more and more affordable.

 

Set an Affordable Daily Budget :

Set a daily budget that won’t break your budget even if you max it out every day.

Bid a few cents higher than the lowest “recommended bid” and continually strive to improve your ads and CTR over time.

I find a daily budget of at least $10 – $20 is a good place to start from, then once you determine that your campaign is profitable you can scale up your budget.

 

Know the Best Time to Run Your Ads :

Many people check Facebook during working hours so make sure your ads are running during active hours for best results.

Make sure your update is going out during peak hours.  The best hours for you to post depend on:

  • The time zone of your fans (for promoted & sponsored posts)
  • The time zone of the demographic you are targeting (for display ads & sponsored posts)

 

  If you want us to manage your fb Ads campaign or like to get high converting fb Ads you can request free quote here..

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video-marketing2

Importance of Video Marketing for Business.

According to Wyzowl statistics, 61% of businesses have incorporated video as a marketing tool. 66% of these companies were not using video a year ago. This trend has progressed rapidly and will reach new heights sooner than we think.

Undoubtedly, video marketing is one of the newest additions in your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to study and apply video content in your marketing?

The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tool out there.

 

Video Boosts Conversions and Sales :

First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. And Treepodia team has made it sure that video works well regardless of the category in which it is deployed.

Video can also lead directly to sales. Studies show that 74% of users who watched an explainer video about a product subsequently bought it. So better start crafting your exciting product videos now!

If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.

Video Shows Great ROI :

To get you even more excited, 76% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.

Another good news is that your videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good!

 

 

Video Builds Trust :

Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. I couldn’t have said it better than Mark Schaefer, the Executive Director of Schaefer Marketing Solutions:

The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.

Video does it all. Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about video, too.

Promotional videos can foster trust as well. Some consumers are still sceptical about buying products and services on the internet because they of the fear of being cheated. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers  say that videos gave them more confidence to purchase online.

Google Loves Videos :

Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products and services. Give potential customers the way to take the next step.  And explore the world of interactive videos, to enourage actions even more.

Video Appeals to Mobile Users :

Video and mobile go hand in hand. From 2012 to 2014, mobile video views have increased by 400 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the amount of smartphone users is growing, your video audience keeps getting bigger and bigger.

In addition, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.

That being said, brands need to be sensitive to the personal experience people have on their smartphones. For example, give them a better choice in the video content they consume.

Video Can Explain Everything :

Launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their home page explainer video was effective.

Trying to explain a difficult concept? Create animated videos. Animation can bring concepts to life that no text or live video can. Besides, boring talking heads are not enough anymore to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia and simplicity. And they work.

Video Engages Even the Laziest Buyers :

Video is a great tool for learning but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. This is one of the most important driving forces of video advertising.

Video marketing can capture a wide audience and it works on many levels. Even the laziest ones. Make sure you target not only to the eyes but also to the ears of the potential client. Your competitive advantage gets double power!

 

Video Encourages Social Shares :

In the 8th annual Social Media Marketing Industry Report Michael Stelzner stated that 60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016. And they sure did.

Social networks also encourage video content with their new features. Facebook has launched 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the second most popular social network in the world.

However, in social media context video marketers must remember that people share emotions, not facts.  76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.

Tip 1: Video Ads Work Wonders :

Hear this: the average click-through-rate of video ads is 1.84%. That’s the highest CTR of all digital ad formats! And for a 15-second non-skippable YouTube video ad the completion rate is 92%. For skippable video ads, the rate is 9%.

Tip 2: Video Is Rocking Email Campaigns :

When your creating videos already, make sure you to incorporate them in your email marketing campaigns. An introductory email that includes a video receives an increase click-through rate by 96%! That’s a great way to stand out from competition and get your message across.

 

Conclusion :

Video advertising is becoming more and more affordable and widespread. Partly because advanced technologies but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.

Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And this is the whole point of video marketing: the only creative survive!

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Top Quality Plugins for Creating Custom WordPress Forms

A good-looking form gives your site a professional appearance, and also and helps streamline your online communication. A contact form is a great way to offer your readers the ability to get in touch, without giving out your email address.

While most WordPress themes come with built-in contact forms, it’s often better to create your own with a plugin. Creating your own allows you to tailor the look and feel you want for your site, add any extra fields – really, just have total control over your forms.

There are many free and premium form plugins that offer a range of different features depending on what you need. If you’re after something basic it’s best to go with a free plugin like Contact Form 7, while a premium plugin such as GravityForms or FormCraft will provide a more comprehensive, flexible and customizable forms experience.

1. Gravity Forms :

Gravity-Forms-www.websquaresolutions.com

No doubt Gravity Forms is the most popular plugin on this list. Just last week data from Datanyze revealed this premium option is used on 53 per cent of the top million sites ranked by Alexa using hosted forms.

GravityForms lets you design and build your own forms using an intuitive forms editor. Features include multi-page forms, custom settings, the ability to limit entries and schedule forms, standard and advanced fields, pricing and post fields.

Prices start at $39 a year for a personal license and includes support, and unlimited forms and entries. There are also lots of add-ons available with the business and developer licenses that allows you to integrate GravityForms with MailChimp, PayPal, Survey and other services.

Interested in Gravity Forms?

FOR MORE DETAILS.!

 

2. Contact Form 7 :

contact-form-7-www.websquaresolutions.com

If Gravity Forms is the most popular premium plugin, Contact Form is undoubtedly the most popular free forms plugin with more than 18 million downloads in the WordPress Plugin Repository.

Contact Form 7 is easy to use. It can manage multiple contact forms, and you can customize forms and any mail content flexibly with HTML. This plugin also support Ajax-powered submitting, CAPTCHA and Akismet spam filtering.

Contact Form 7 can manage multiple contact forms, plus you can customize the form and the mail contents flexibly with simple markup. The form supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering and so on.

Interested in Contact Form 7?

FOR MORE DETAILS.!

 

3. Ninja Forms :

Ninja Forms-www.websquaresolutions.com

Ninja Forms is another popular free plugin. It has an easy-to-use drag and drop interface and allows you to create contact forms, email collection forms, or any other form you need on your site.

Some of the plugin’s features include optional Ajax, new form preview mode, styling and layout options, import and export options, anti-spam field, re-usable fields, customizable field options and easy form creation.

For developers, Ninja Forms includes lots of hooks and filters so you can make the most of the plugin’s powerful form building framework.

While the plugin is free, you’ll need to pay for add-ons, of which there are plenty. Easily integrate Ninja Forms with PDF Form Submission, Stripe, PayPal and MailChimp.

Interested in Ninja Forms?

FOR MORE DETAILS.!

 

4. Formidable Forms :

Formidiable-Forms-www.websuqaresolutions.com

Formidable Forms features a simple drag and drop interface and in-place editing that allows you to quickly and easily build custom forms.

This plugin features the ability to save all responses to the database for future retrieval, reports and display.

The pro version, which starts at $47, includes a bunch of add-ons, including integration with PayPal, MailChimp and Signature.

Interested in Formidable Forms?

FOR MORE DETAILS.!

 

5. Jetpack Forms :

Jetpack-Form-www.websquaresolutions.com

If you already have Jetpack installed, you may want to use the basic built-in form option, which allows you to add a contact form to any post or page.

The simple to use feature allows youth add, edit and reorder fields, and specify how you want to handle form results. If you have Akismet installed, every form submission will be checked for spam.

Interested in Jetpack Forms?

FOR MORE DETAILS.!

 

6. Quform :

Q-form-www.websquaresolutions.com

Quform allows you to quickly build complex forms, for everything from complex quotes to booking forms and contact forms. And you can do all this without touching any code.

This premium plugin features a simple drag and drop interface. Other features include 15 element types, extensive styling options and it’s translation-ready.

Interested in Quform?

FOR MORE DETAILS.!

7. GuiForm :

guiform-www.websquaresolutions.com

GuiForm features an easy-to-use drag and drop interface and simple customization commands. There’s no need to tough any code, this plugin is takes care of all that.

Other features include Ajax loading, Gzip compression and optimisation, multiple forms, shortcodes and various field types and mail options.

Interested in GuiForm?

FOR MORE DETAILS.!

 

8. Fast Secure Contact Forms :

fast_secure_form-www.websquaresolutions.com

Fast Secure Contact Form is another popular free plugin, with more than 4.5 million downloads.

This basic plugin lets you create and add forms, create multiple forms, and customize confirmation emails. It includes extra fields of any type and also supports Akismet and CAPTCHA.

You’ll need to deal with a code of HTML to get this plugin working, so it’s not as easy as, say, GuiForms, but it’s still a safe option if you’re looking for a simple, free forms plugin.

Interested in Fast Secure Contact Forms?

FOR MORE DETAILS.!

9. FormCraft :

formcraft-form-www.websquaresolutions.com

FormCraft is a simple and intuitive drag and drop form builder that allows you to create complex and responsive forms without writing code.

This plugin features auto save form progress, 20+ special fields with retina support, three different form positions (pop up, fly in and sticky), form analytics, and lots of styling options. There is also a form template gallery if you don’t want to design your own custom form.

At $33, it’s not cheap, but it’s certainly worth the money if you’re looking for a powerful, flexible and customizable premium form plugin.

Interested in FormCraft?

FOR MORE DETAILS.!

10. Visual Form Builder :

Visual-Form-Builder-www.websquaresolutions.com

This free plugin lets you create forms in a visual way similar to creating menus in the backend of WordPress. It’s easy to add new fields, and reorder fields by drag and drop. The plugin produces shortcodes so you can insert forms anywhere in your site.

Visual Form Builder automatically stores form entries in your WordPress database.

There’s a pro version of this plugin that starts at $20 (one-time fee). There are also six add-ons for an additional one-off that allow you to create a post, create a user, display entries, connect your forms to third-party services, collect payments, and style your forms.

Interested in Visual Form Builder?

FOR MORE DETAILS.!

Do you use one of the forms plugins on this list?

Let us know in the comments below.