Digital Marketing

Digital Marketing, What it is and why it matters..??

Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organisation to analyse marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why digital marketing is important?

 

Digital Marketing

 

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalised and relevant, and offers tailored to their needs and preferences.

Manage customer relationships across all channels

 

Digital Marketing

 

 

Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behaviour and preferences, the more likely you are to engage them in lucrative interactions.

 

Challenges facing digital marketers

 

  • Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, specifications and interfaces – and they interact with those devices in different ways and for different purposes.
  • Intensifying competition. Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, it’s becoming a lot harder to capture consumers’ attention.
  • Exploding data volumes. Consumers leave behind a huge trail of data in digital channels. It’s extremely difficult to get a handle on all that data, as well as find the right data within exploding data volumes that can help you make the right decisions.

 

Three keys to digital marketing success

 

What does it take to do digital marketing right? Here are three keys to digital marketing success:

  1. Manage complex customer relationships across a variety of channels – both digital and traditional.
  2. Respond to and initiate dynamic customer interactions.
  3. Extract value from big data to make better decisions faster.
guide-to-facebook-advertising

Facebook’s Profitable Advertising Tips of 2017

Facebook Advertisements are an influential, strong and affordable opportunity to reach your potential clients and customers.

They not only boost up your selling but also produce profits. They work splendidly both for large organizations and small business, even local solo professionals and freelancers.

However, it may not be as easy to connect with your potential customers as it sounds.

Therefore, to make sure your Facebook advertisement gives you better leads and sales, we bring up top 10 powerful Facebook Advertising tips to enhance your marketing strategy immediately.

 

Apply Your Effort in the Right Places :

Facebook advertisements are not search ads but display ads.

People come to Facebook to connect with friends and not for buying products or services.

So, as an advertiser, your first goal is to utilize your advertisement to produce demand and not fulfill it.

There are three main parameters involved in a Facebook ad – the image, the headline and the body.

The image has the largest impact followed by the headline and then the body.

Around 80% of the impact of a Facebook ad is determined by the image, so be sure to do some research and find images for your ads that really pop.

The next most important element of an ad is the headline and it determines about 15% of the impact and then the body copy has about a 5% impact.

 

Choose High Quality Images :

Since 80% of the impact is created in the image, make sure you choose the right set of images for your advertisement.

Use striking, eye-catching and crowd-pulling images.

The image to the right caught my attention because of the red border and arrows, however I think this ad could have been more effective if  the guy in it was not wearing sunglasses.

Choosing dull or far away images wouldn’t do the trick; you have to opt for close up pictures that are positive, vibrant and attention-grabbing.

Also, go for images that are comprehensible in its allotted space.

Facebook ad images display at a resolution of 100 pixels wide x 72 pixels tall, however you should get images with a higher resolution than this so that your image appears crisp.

 

Know Your Audience :

By knowing who your audience is you are able to use Facebook’s robust targeting options to focus on specific groups and create campaigns resonate deeply with the segment you are targeting.

Ask yourself questions like:

  • How old is my ideal prospect?
  • Where does my ideal prospect live?
  • What fan pages have my prospects already liked?
  • How can I create my ad so it speaks specifically to my target demographic?
  • What kind of a free offer can I use to capture leads?

The more specific your advertising segment and ad are the more clicks your ad will get.

An important thing to remember about Facebook advertising is the better your click through rate (CTR) is, the cheaper your clicks will be!

 

Target Accurately :

You know your target audiences, don’t you?

So, make use of the opportunity mostly to reach in particular who you want.

Select your target audiences correctly. Opt for the “precise interest options” to get connected with people who share a specific interest analogous to your brand.

Plus, you can even target fans of Facebook pages that have a fan base that is associated with your product.

 

Expand Your Base :

Promote your post so that it stays longer and lives longer in the feeds of all your fans.

What’s more, it reaches the friends of your fans and all your non-fans.

Promoting is very vital because not all your prospects are your fans yet.

 

Focus on Keywords :

While making images make sure you have target keywords that enhances your visibility and appearance.

Make use of the related words as close as possible. It will give you an edge against your competitors and rivals.

 

Split Test Your Ads :

Take advantage of the full Facebook Power Editor to easily duplicate your Facebook ads and test variations of your original ad.

Test variations with different pictures, headlines, and body copy.  After a hundred clicks to each ad drop the ad with the lower CTR and create a new ad to go up against the “control.”

 

Target CTR :

Facebook ads are display ads and not search ads like Google ads, so the average CTR (Click through Rate) percentage of Facebook ads is only 0.1% as compared to Google’s 1%.

So, make sure you target CTR and not just focus only on CPC (Cost per Click) because the higher the CTR’s the lower will be you pay on CPC, making it more and more affordable.

 

Set an Affordable Daily Budget :

Set a daily budget that won’t break your budget even if you max it out every day.

Bid a few cents higher than the lowest “recommended bid” and continually strive to improve your ads and CTR over time.

I find a daily budget of at least $10 – $20 is a good place to start from, then once you determine that your campaign is profitable you can scale up your budget.

 

Know the Best Time to Run Your Ads :

Many people check Facebook during working hours so make sure your ads are running during active hours for best results.

Make sure your update is going out during peak hours.  The best hours for you to post depend on:

  • The time zone of your fans (for promoted & sponsored posts)
  • The time zone of the demographic you are targeting (for display ads & sponsored posts)

 

  If you want us to manage your fb Ads campaign or like to get high converting fb Ads you can request free quote here..

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eMailMarketing

Why Email Marketing is Important for Business.?

Email marketing is a great platform to promote your business to your customers about services, products, events or business updates. Compared to most online channels email marketing is relatively inexpensive, a business of all sizes can get started and see the benefits.

Recent statistics show

  • “82% of consumers open emails from companies” (Litmus)
  • “44% of email recipients made at least one purchase last year based on a promotional email” (convince and convert)

that email marketing is still growing, but there are still many businesses unsure about email marketing, and have not explored the use of email within their marketing.

We have complied 10 reasons why email marketing is important:

1) Constant communication :

Email provides the ability to contact a database on a regular basis, sending regular emails creates a connection between a business and their customers, it not only enables a business to build a relationship with their customers and help keep products and services fresh in their minds, but it helps build an audience in a crowded market and create a two way conversation that benefits the business and the customer.

2) Measurable results :

Email marketing systems include enhanced tracking and reporting facilities. The reports available provide valuable metrics which can include:

  • Open rates,
  • Click through rates,
  • Deliverability,
  • Subscriber retention,
  • Engagement with content & social media.

Another bonus is that your email marketing analytics can be integrated with your website analytics.

This can show how each email has interacted and changed the performance on a websites sales or leads generated. Furthermore, the reporting facilities enable businesses to understand a customer’s behaviour and interests which you can apply to other forms of marketing.

3) Low cost :

A huge advantage is how cost effective email marketing can be, there is no print and postage costs and no advertising costs. Emails can be sent from as little as 1 penny per contact or can be paid monthly with unlimited plans.

4) Return on Investment :

Email marketing can outperform many marketing channels, for every 70p spent on email marketing the average return is £25. Businesses can track the performance of each email and the impact this has had on a company’s marketing strategy which enables a business to see ROI straight away.

5) Generate leads :

Email provides the opportunity to nurture relationships and deliver informative content to a database which over time helps increase traffic to a business’s websites, increase the sharing of content on social media and enable to forward to a friend easier, this can help grow a business’s audience.

6) Drives conversions :

Driving conversions is a number one priority for businesses; on average click through rates for emails are 6x more effective than social media. Businesses can track customer journeys from receiving the email to completing a purchase.

7) Integration :

Email marketing can be integrated with internal systems; businesses can link email marketing data with many systems like CRMs, website analytics, social media and much more. This enables a business to understand and profile their customers, but also see the impact of emails with their other marketing channels.

8) Automation :

Automation can be used for many different reasons within email marketing. It can save time and in essence “automate” parts of a business’s marketing. Automation is when a customer completes an action which then triggers an email to be sent.

An example of this is: there is a sign up form on a website it would take a business a lot of time to email each new signup with a welcome email. Sending an automated email will save time and make the process instant to the customer.

9) Segmentation :

A huge feature of email marketing systems is the ability to “segment” subscribers into different groups so a business can send each group highly targeted emails. This means businesses are sending more relevant and interesting content to their customers which means the customers are more likely to interact. This can help increase sales, conversions and generate more leads.

10) Personalisation :

Personalizing emails allows a business to communicate with their database on a one to one level, with segmentation and Integrating with a CRM like above, it allows businesses to personalize each email by feeding in personalized information like purchase history or recent interactions on their website. Personalisation helps build stronger relationships with a companies brand and produce more customized marketing that is not possible with other marketing channels.

video-marketing2

Importance of Video Marketing for Business.

According to Wyzowl statistics, 61% of businesses have incorporated video as a marketing tool. 66% of these companies were not using video a year ago. This trend has progressed rapidly and will reach new heights sooner than we think.

Undoubtedly, video marketing is one of the newest additions in your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to study and apply video content in your marketing?

The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tool out there.

 

Video Boosts Conversions and Sales :

First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. And Treepodia team has made it sure that video works well regardless of the category in which it is deployed.

Video can also lead directly to sales. Studies show that 74% of users who watched an explainer video about a product subsequently bought it. So better start crafting your exciting product videos now!

If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.

Video Shows Great ROI :

To get you even more excited, 76% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.

Another good news is that your videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good!

 

 

Video Builds Trust :

Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. I couldn’t have said it better than Mark Schaefer, the Executive Director of Schaefer Marketing Solutions:

The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.

Video does it all. Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about video, too.

Promotional videos can foster trust as well. Some consumers are still sceptical about buying products and services on the internet because they of the fear of being cheated. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers  say that videos gave them more confidence to purchase online.

Google Loves Videos :

Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products and services. Give potential customers the way to take the next step.  And explore the world of interactive videos, to enourage actions even more.

Video Appeals to Mobile Users :

Video and mobile go hand in hand. From 2012 to 2014, mobile video views have increased by 400 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the amount of smartphone users is growing, your video audience keeps getting bigger and bigger.

In addition, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.

That being said, brands need to be sensitive to the personal experience people have on their smartphones. For example, give them a better choice in the video content they consume.

Video Can Explain Everything :

Launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their home page explainer video was effective.

Trying to explain a difficult concept? Create animated videos. Animation can bring concepts to life that no text or live video can. Besides, boring talking heads are not enough anymore to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia and simplicity. And they work.

Video Engages Even the Laziest Buyers :

Video is a great tool for learning but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. This is one of the most important driving forces of video advertising.

Video marketing can capture a wide audience and it works on many levels. Even the laziest ones. Make sure you target not only to the eyes but also to the ears of the potential client. Your competitive advantage gets double power!

 

Video Encourages Social Shares :

In the 8th annual Social Media Marketing Industry Report Michael Stelzner stated that 60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016. And they sure did.

Social networks also encourage video content with their new features. Facebook has launched 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the second most popular social network in the world.

However, in social media context video marketers must remember that people share emotions, not facts.  76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.

Tip 1: Video Ads Work Wonders :

Hear this: the average click-through-rate of video ads is 1.84%. That’s the highest CTR of all digital ad formats! And for a 15-second non-skippable YouTube video ad the completion rate is 92%. For skippable video ads, the rate is 9%.

Tip 2: Video Is Rocking Email Campaigns :

When your creating videos already, make sure you to incorporate them in your email marketing campaigns. An introductory email that includes a video receives an increase click-through rate by 96%! That’s a great way to stand out from competition and get your message across.

 

Conclusion :

Video advertising is becoming more and more affordable and widespread. Partly because advanced technologies but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.

Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And this is the whole point of video marketing: the only creative survive!