How to Skyrocket Your Traffic by 500%



Millions of people search for products and services every day. They use relevant keywords to find the business which best suits their interest. If you want to cater such search queries then you must ensure that your online business is ahead of your competition. Make sure people find your business. It means that you need to increase the visibility of your website.

All this makes Search Engine Optimization crucial than never before. If you are not paying attention, then it’s certain that you might not get the traffic your online business deserves. While Google Algorithms and SEO techniques are constantly evolving, it is quite crucial for you to rely completely on the basics.

Your SEO strategy should work in hand with the content strategy where you ought to:

  • Know your audience
  • Know your business
  • Know your goals

Today even the best content needs help getting found. That’s where our tips might help you to rank better across search engines.




Quality Content: Content is king and hence you must focus on publishing quality content. Tell people what makes your product or service unique.

Keywords Relevant to SERPs: Use keywords which your users are searching across search engines.  Use synonyms and similar terms for a particular product or service in multiple content pieces, as it helps the crawlers to know what your business or site is all about.

Content Refreshment: Constantly refreshing your content at regular time-intervals matters a lot. It refreshes your domain and keep Google crawlers engaged with your website. It also helps search engines to know that your site is up-to-date.

Reviews & Offsite References: Reviews, links and offsite references play a vital role in how your content performs across search engines. Links and offsite references improves the authority of your domain in the eye of search engines.

On-Site Optimization

People often get confused about on-site optimization and relate it to keyword density. But it is simply publishing awesome and most relevant content at the first place. Gone are the days when maintaining keyword density and meta-tags through-out the article will land you on Google SERPs. Google Algorithms are constantly evolving and hence you need to maintain user experience, indexing and value proposition to maintain your authenticity.

External Optimization

It includes optimizing your content for tons of referral sites. Publishing and refreshing your content on external sites helps you build authority on Search Engines. Google algorithms evaluate the type of content you have published on external sites and it indexes every link that redirects to your home page or site-page.

Research Keyword

Combine your keyword research by using Google’s Keyword Planner. When you work for a keyword which is in the low 50s of keyword difficulty tool, chances are quite high to rank well. You can find such keywords using related terms feature in Google Planner. Include these keywords strategically on your content keeping the keyword density

< 2%.

Use SEMrush to identify keyword difficulty frequency. Choosing keywords with low competition (< 50%) increases your chance to rank high. However, if your website or blog is well established, then ignore keywords with less than 500 monthly searches.

Keep it Simple

Constantly update few important SEO metrics such as:

  • Page Title: The text which depicts the subject of your content in your code. Avoid bombarding it with targeted keywords.
  • Meta-Tags: These are the tags that exist in your website code. Enter all relevant tags.
  • Meta-Description: These are the snippets of texts which describes your content in your website code. Enter 50-100 words relevant description with maximum three targeted keywords.
  • URL: Include prime keyword in the URL.
  • Image Name: Depicts the image description in your code. Enter the most relevant name.

The SEO Checks

Choose the Right Keywords: Pick your keywords list as soon as possible and start your content marketing around it. Focus on the long-term keywords and the keywords with low competition.

Refresh Older Content: There are tons of content which you have already published internally and externally. Update the headlines, content and meta-tags in old blogs to better refresh your web-pages.

User-Friendly Landing Pages: Make landing pages which targets your keywords.  Awesome landing pages will convert a reader into a subscriber.

Interactive Content: Publish content which showcases your value preposition and compels users to interact. Allow users to share on social media, comment on blogs and subscribe to RSS feeds.

SEO Road

  • Create Goals
  • Know Your Audience
  • Research Keywords
  • Research Competition
  • Plan Distribution
  • On-Page Optimization
  • Off-Page Optimization



How to Build Back-links Safely in 2017..?


If you are just starting out with SEO, backlinks are nothing new. You need it to rank well on search engines, you have to build connections with other site owners and focus on creating the right inbound links that will bring valuable traffic to your site.

When SEO became very popular, all you had to do it create a bunch of links pointing back to your domain and viola! you are ranking on the first page of search engines, but not anymore.

Today, you still need backlinks but you need to be strategic on how you create them.

What is link building and why does your website need it?


There are many ranking factors that come to play when trying to rank your website higher on search engines like; Google. With that said, backlinks play a very significant role in helping Google figure out what your site is about and how others view your site.

More links from a certain domain linking back to your site, tells google that you are loved by others. So, Google ranks your site higher based on your keywords and inbound links.

Creating different strategies to increase sites in your niche linking back to you is what you call link building.

You will need to create only links that have high quality and authority. Backlinks today are valuable based on Age, domain authority, content and niche relation.

The link on another site, usually appears as a hyperlink with your domain in it.

<a href=”http://www.websquaresolutions.com/”>digital marketing</a>

The href tag signals your domain and the closing is your “Anchor Text”. This is what users see on the page. Its usually underlined and sometimes in blue, that signals you can click on it for more information.

How do links affect your site?

  • Build new traffic flow to your site constantly, which translates to conversions, sales and revenue.
  • Elevate your website in search engines with better search ranking, more organic traffic from Google and Bing.
  • Since your inbound links are related to your content, you will be getting the right type of traffic to scale your business in search engines.
  • Build a strong online reputation.
  • Rank on the first page of search for your selected keywords.

For example; If you sell T-shirts and have a backlink from a blog that writes about shoes only, then you might want to eliminate that link. Mind you, some links are valuable even if not inter-related but you just have to be careful when testing them out to see what search engines might use to up vote your site in search.

As you build inbound links to your website, make sure to focus on earning links that directly benefits your website within a niche market.


You will gain your best inbound links through creating content that interacts with readers and builds trust. With trust, people are going to start linking back to your site in troughs.

Lets take a look at some high quality backlinks and the latest link building strategies for 2017.

Make sure to understand this ranking factors, as you will need the to successfully build the right type off links to your site. Your strategy has to be solid to achieve the best results.

Here are 20 ranking factors that directly relate to your backlinks. 

1. Domain Age


If you know how websites work. Domain age has a lot to do with how people view your company. Older websites turn to have more authority and value. Backlinks from older domains carry more power when it comes to authority and will have more link juice to spread.

2. Links From C-class IPs


Links being gained from different ips shows strength and a more natural link profile. Backlinks that happen to come from the same c-class IP can act as spamming.

3. Referring Domains


Domains linking to your site remains one of the fastest ways to build traffic. In fact, the more authoritative sites linking to the more authority your domain will gain. Just make sure they are high quality and related to your niche.

4. Alt Text Your Images


When uploading your images, use Alt text that directly relates to the topic of that page. This will act as an Anchor text for anyone linking to your site through that image.

5. Backlinks from .EDU, .ORG and .GOV Domains


In most cases, domains with a .edu, .org or .gov will be private institutions of higher education or government organizations. This domain ext carry lots of authority and should of value to any website.

6. Linking Page Authority


The authority of the page linking to your domain must have weight too, as to get your page ranking on search engines.

7. Links from Domain Homepages


Links from a domains homepage will carry more value that a regular page within the website. Internal pages generally have less value that the root page.

8. Links Within Content


Gaining links that are place within a content carry more value that links in signatures, black spaces and unnatural locations. These links are also called contextual links and you can see them when reading articles or webpages.

9. The Value of NO-Follow Links 


The best part about no-follow things is balancing out your inbound link profile and making it look more natural and less spammy in the eyes of search engines.

Example of no-follow tag –



10. Diversify links


Your backlinks should come from a diverse range of sources like; organic mentions, resources, guest postings, e-books, editorial pieces. Too many links from a single source can be alarming and raises a red flag.

11. Anchor Text for Your inbound link


Your anchor text provides a description of your inbound link. Use a relevant and keyword focused phrase or term to make the link more important and valuable.

12. Reciprocal links


This is a link exchange between your site and another, where they link to you and verse versa. DO NOT use link exchanges, search engines understand them and will penalize your site.

13. Link Location


Where your backlink comes from within a certain domain also matters when it comes to referring. To understand why – links at the top close to the header are more valuable than links closer to the end of a site.

14. Entire Page Relevance


Inbound link page should be related to the page it’s linking to within your site for more value and authority.

15. Relationship between Links


You link building strategy should focus on a relationship between your sites page and the backlink linking to that page. The relationship between this links, helps search engines and visitors who click through to your site. When they are not related, the value proposition drops.

16. Page Title Keywords


You page tiltle keywords can be a determining factor in the eyes of search engines like; Google. These is simplified by Google as “Experts linking to Experts”.

17. “Hub” pages


Aaron hall wrote about this in an article explaining that pages structured as a resource are more valuable than other. This is because, people searching online want a quick fix than reading paragraphs that sound like your telling a story rather that a directive or instructions.

18. Link Age


As your links get older, the more valuable they become and contribute to your online ranking and growth.

19. Trustrank Of the Domain


A referring sites TrustRank will directly affect the quality of your backlinks. This indicates the reliability of your website. A low rank will indicate spam.

20. Co-Occurrance


This is fairly new on how Google analyses your backlinks. The words that surround your Anchor Text helps Google understand the link better.


As you can see from this resource, building links is not easy but possible with the right strategy. At the end of the day, the main value here is getting your website ranked higher on search engines, not your link count. Your strategy should focus on value not quantity or else, you will be wasting time.