How to increase Genuine followers on Twitter.?

Twitter is a powerful tool for businesses when used correctly. It can help you generate leads, solidify your branding, and build connections with your prospects. The trouble is, if you have no followers, you can’t experience all these benefits.

Having an active following on Twitter isn’t just about prestige, and followers aren’t just numbers. Twitter followers hold real value for businesses; in fact, 36% of marketers say they have gained a customer by using Twitter.

This article will examine at 20 ways you can increase your Twitter followers, and take advantage of the many benefits of Twitter. The strategies below all fit into one of the following 4 categories:

  • Tweeting content that’s so enticing and/or informative that it’s likely to be retweeted
  • Following others so they’ll follow you back
  • Tweeting content in a way that it actually gets seen
  • Promoting your Twitter account effectively

Twitter has a great paid ads option which is very effective for acquiring followers, but in this article we’ll only consider free options (since the paid one is pretty obvious).

 

1. Follow more people. Research shows a correlation between the number of people followed and the number of followers.

2. Use a tool like Hootsuite or SproutSocial to schedule your tweets. Posting regularly will increase your engagement and visibility, thereby increasing your follower count.

3. Use Twiends to find new Twitter users you can connect with. Once you’re listed on the platform, other users with similar interests will also be able to find and follow you.

4. Optimise your Twitter bio. Users who want to find out more about you will inevitably visit your Twitter bio. Make sure it’s professional, complete and that it does a great job of representing you and your business.

5. Use links in your tweets. Tweets with links get more retweets than those without.

6. Use relevant keywords in your bio so you rank in Twitter search. Don’t forget to include your city or region name to attract local users.

7. Use relevant hashtags in your posts. Tweets with hashtags get at least 2x more engagement, and will help you attract new followers who are searching for those keywords.

8. Ask for retweets. Tweets that include “Please retweet” in their text get 4x more retweets.

9. Find people you know by uploading your email contacts to Twitter. They are likely to follow you back, especially since they know you in real life.

10. Include images with your tweets. Research suggests that tweets with images receive 18% more engagement than those without.

11. Promote your Twitter account on all your marketing materials. This includes your business cards, brochures, signs and of course, your website.

12. Use a headshot in your profile picture, not your logo. Nobody wants to follow a faceless brand. Show there’s a real person behind your brand by using a personal photo.

13. Use the Tweet This WordPress plugin to embed content boxes on your website or blog. These are great for getting your site visitors to tweet your content, expanding your reach and attracting new followers.

14. Promote your Twitter account on your other social media accounts. For best results, entice people by mentioning interesting discussions you’re engaged with on Twitter.

15. Tweet on the weekends. Dan Zarrella’s research indicates brands get 17% more engagement on the weekends than during the week.

16. Reference users in your tweets. When replying to or mentioning other users, be sure @mention them. People are much more likely to engage with your tweets when they’re mentioned by name.

17. Use a follow button on your website or blog. Why not make it as easy as possible for your website visitors to find you?

18. Tweet motivational or inspirational quotes. These are great for getting retweets.

19. Respond publically when your response would be useful to others. Instead of direct messaging responses to public questions, share your knowledge publically, @mentioning the person who asked.

20. Include a link to your @username (ex. @websquaresolutions) in the author bio of your guest posts.

 

If you’re serious about increasing your Twitter followers, the #1 piece of advice I can give you is this:

Regularly tweet a variety of helpful and relevant content. Following this simple maxim will be your best bet to getting the most clicks, re-tweets and followers. It’s not rocket science, and even small businesses with non-existent budgets can thrive by following this one rule.

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Social Media Analytics for Your Online Business.

The best and highest ranked Indian social media campaign list is definitely incomplete without Narendra Modi’s election campaign in 2014. He was surrounded by over 120 lakh community members on Facebook and over 3.5 million followers on Twitter.  These breakthrough social media analytics point to the fact that, the power of social media is beyond imaginable!  

There are many organizations, businesses and services who have gained tremendous recognition and empowerment due to social media. For example, Lifebuoy’s “help a child reach 5” campaign on social media has created a huge noise and captured attention of millions to the cause of extending a village child’s life beyond 5 years. 

Social media is not all about posting, circulating and consuming news or current trends across the world. Analyzing your content and audience plays an equally important role in optimizing your core objective (create awareness, get more followers or likes, double your charity, get more clients, create a viral circuit of your videos or images and so on). 

Here are some interesting social media statistics and reasons why to believe and breathe social media today.

To begin with let’s deep dive into the main components of social media analytics that you should be aware about: 

Reach

Remember the time when Facebook was unveiled and all that mattered on your profile was: 

  1. Number of likes on your pictures 
  2. The exhaustive “friends” list? 

Gathering fans and followers for your business is first step towards forming your tribe. Once people have taken this first step, you will get a better learning about them and this help you to tune your posts or engagements and communication towards them more finely. While the number of followers and likers is an important metric to count on, it is only the first step.  

Just knowing the people is incomplete without being aware of where they come from and who are they. Location and demographics also play a vital role in determining your reach. Considering the above use case of Mr. Modi in mind, he did use social media as an effective tool to reach out to the youth in the metros extensively. But, to penetrate deeper into the country he personally visited a few places like Varanasi to reach out to the people there.   

Engagement

Engagement is about how well you have retained your followers or likers. It includes: 

  1. Likes/Hearts/Favorites 
  2. Comments 
  3. Tags 

Facebook Business Page Insights

Engagement basically refers to the exact number of people who have accepted and are in agreement with your content. Many a times it so happens that, you might receive 100’s of likes within just minutes of publishing a post whereas some other posts many not even be looked at. Keep a constant tab on the content and reaction pattern is a must.  

Amplification

Amplification is nothing but the virality of your social media content. This includes the number of retweets and shares. This metric indicates the number of people who got your message and by sharing your content they are just drilling their engagement with your business deeper.  

Conversion 

Last but not the least, after reaching out to your relevant audience, engaging with them appropriately and getting them to share your content, the number of people who actually bought your service or product. Conversion rate is more or less related to engagement wherein your audience have absorbed the content you have put up on social media channels.  

Top Tools for Social Media Analytics:

To ease out the entire process of analyzing your social media profile, here are some great tools to look out for: 

  1. HootSuite 
  2. Sprout Social 
  3. Tweet Deck 
  4. Crowd Booster 
  5. Social Flow 

These tools are developed not only to track your social media presence, but also to help you create, schedule and distribute your content on various channels. View their official sites for more details.   

Social media is all about establishing a good virtual connect with your well-wishers, social media analytics help you figure out the success rate of that agenda.

 

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Basics Simplified For Your Online Business! ( Google Analytics )

Google Analytics is a well heard and known term, especially amongst e-commerce businesses and entrepreneurs. It is important to understand your customers’ behaviour, habits, activity and their perception about you. Quite often, great statistics and numbers are posted by online businesses. Have you wondered where do they get these insights without meeting their customers personally? In this post get all your queries explained about google analytics.  

What is Google Analytics? Why you need it? 

If you owned a physical store your customers’ behavior your customer behavior and choices can be clearly observed by you. In case of online businesses like yours, customers, their behavior, and valuable insights are provided by google analytics. 

These valuable insights available at your fingertips include: 

  • Your site interface  
  • Customer behavior  
  • Where do they come from, etc. 

You will get the most out of this post if you have set up google analytics for your website. Quick and easy setup steps are mentioned below.    

Step 1: Go to google analytics, create a new account, choose a website and fill in other required details.  

Step 2: You will get a tracking ID for your tracking code. Which will more or less look like –  

Step 3: The above code needs to be pasted in the next window, go to settings, turn on the e-commerce tracking feature and click on save. It might take 24 hours for google analytics to start collecting information.  Once your account is active you can start viewing business reports.

Welcome to Google Analytics Dashboard! 

Note: Here you only see the big picture and not the underlining currents which contributed to the reports.  

In order to make quality business focused decisions all need to look at is –  

These tabs appear on the left panel of your dashboard. They need to be your main focus points at first. You will be more confident and pro to surf other reports in analytics once you master these basic ones. Before you go deeper in the reports, remember to set desired date correct on the top right corner.  

What do these reports mean?  

Real – Time Report  

*Information in the image is blurred for privacy purpose. 

It simply projects all activities happening on your site. It is a great tool to monitor website traffic in depth – who is on your site at that very moment, their geographic location and pages they are browsing.  

A real-time report is mainly useful for pulling out the email, blog, social media or campaign performance. Also, for tracking them on the spot impact of traffic on your site. You can utilize this information to make better marketing and promotional decisions for your business.

It tells you more about who is on your website. This report provides in-depth insight into the age, gender, geography, language, device used (desktop, mac, mobile, etc..). You can figure the total number of visitors on your site (sessions), new & returning users.     

Simple terms explained:  

Sessions: A group of on-site activity a user makes within a given time span. A single user can open multiple sessions at the same time.  

Users: Total unique visitors to your site. There are two types of users: new and returning. Google analytics creates a unique id for every new user (desktop, mobile, etc..). Thus if your id is 01 you are a new user (desktop). If you go back to the same site again then you are a returning user. But if a different device is used (mobile), then your id will be 02 (new user).   

Page views: It is the total number of pages viewed (loaded or reloaded).  

Pages/Sessions: The metric page per session is the average number of pages viewed in a session.  

Avg. Session Duration: It refers to the average amount of time your visitor stays on your page.  

Bounce Rate: Percentage of visitors who view only one page of your site within a stipulated time period. There is no further activity performed by the visitor which leads to session expiry.   

You can change or add segments as well in this section. By adding an additional segment you are opening your analytics ground a bit more by comparing two segments. For example, you can compare people who bought your product and people who didn’t buy the product in order to understand the difference between them.  

You can make use of this information to: 

  • Understand people from which country, state and city are viewing your website and are interested in it. This will help you to cater to these specific audiences by creating campaigns or communications meant for them. For example, shipping costs, sales, and so on.  
  • As you know which device (mobile, desktop, android, mac, etc.) is popular amongst your audience you can optimize your site accordingly.  

Acquisition Report 

This report projects how your visitors and users found and arrived at your website. From where did they arrive at your website? Which other sites got them to yours? What distribution strategy is working and what is not is highlighted here. Apart from acquisition overview, Referrals helps you to understand which pages and domains are linking to your store and directing traffic.  

Behavior Report 

The behavior report tells you the improvement areas in your content and how your visitors are reacting to it. Bounce rate, page load time, unique views are captured here. This report will help you improve your customer experience on your site thus increasing conversions.  

Conversion Report 

The Ecommerce tab under conversion is the reason why you turned on the Ecommerce tracking initially while signing up. Here google analytics tracks your product, transactions and time of purchase on the basis of the information it receives. These insights help you understand which product is liked by and suited for your customers. 

Google Analytics for Campaigns 

One of the most important things to track in analytics are your marketing efforts in the form of campaigns. So how do you track your campaigns? With a link! 

Google analytics facilitates you to quickly create and automatically track campaign specific special URL. To track campaigns automatically all you have to do is log on to Google’s campaign URL builder tool.  

You need to paste your website link and provide some relevant information asked. Once this is done, Google provides you with a complete trackable URL. This URL can be used wherever you wish to promote your product or site. Google will automatically recognize the link and track all the actions performed by the user. These searches can be viewed in the Acquisition – Campaigns tab.  

Most people find google analytics very difficult to use because of jargons and complex terms used in reports. However, understanding simple basics of your business and audience is utmost crucial to growing your business.  

 

Content-Marketing

How to Plan Effective Content Marketing Strategy

In today’s fast paced and competitive online world, it’s paramount for online businesses to come up with better and newer ways to attract more visitors to their websites, retain & convert those visitors and to improve their website’s page rankings. Content marketing is one tool which can help you achieve these objectives. It is not only cost effective marketing strategy but also a very important arm of digital marketing. If you observe, you absorb it everywhere – social media, advertisements, announcements, emails, blogs, search engines and so on. It is an art of story telling.  

Why it is Important?

The  points mentioned below are just the tip of the ice berg. Anyone can use content marketing to their advantage to:  

  • Give relevant information that your customers are seeking
  • Build a community of loyal leads 
  • Improve SEO and hence Google ranking 
  • Increase brand visibility and popularity 
  • Position your business as an industry expert and leader 
  • And hence add brand value to your product or service 

Ways to Plan Content Strategy Effectively

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Identifying your goals

Identify what is your aim for developing a content marketing plan? Ask yourself why are you creating it? For whom is it? What will it give your business in return? Also, know what your customers are looking for? Answering these questions will make your marketing strategy all the more stronger and relevant. Once you know what you actually want to achieve with the content, measuring your success against which metrics will become easy.  

Research 

With a strong content marketing plan comes a lot of research. Knowing your target audience (TA) is extremely important, as you will be strategizing, creating and marketing it according to the TA you choose. However, your research shouldn’t be limited, it should include:  

Target Audience: Depending on the categorization mentioned below you can zero down what and who are you looking out for and how do you want to target them best. 

segmentation

Online Market: Which sites are your audience viewing? For how long? What kind of content is your competitor marketing to draw users? What are people consuming online? What are they sharing? What is trending online? Where do the gaps exist?   

Keyword Search: SEO is one of the most vital part of online content marketing. Which is the most used keyword in the market? Out that list, which keywords will work best for your business for maximum search engine optimization?

Brainstorming: Picking the Best Idea 

Once you know what is your content marketing agenda and to whom you are selling it to, it’s time to come up with a stream of new and creative ideas. Consider making use of some online tools like Feedly (a popular RSS feed used to track popular trendy topics and ideas), Buzzsumo (discover popular ideas), headline creator and so on.  Another way you can freeze on a particular idea or topic is by following the content funnel. This  funnel comprises of four stages:  

  1. Discovery: In the first stage if the funnel you address the people who have just begun their search for something relevant to their business concept or idea.  
  2. Consideration: In this stage, your audience is trying to figure out the value in your content and others.  
  3. Intent: Here, they have derived to a particular decision. “I want. Choose this” stage.  
  4. Purchase: This is the completion stage. They finally complete their action of buying your content.  

More often than not,  you think or rather assume your audience will like it, but the results derived from these sites reveal the actual searches which may or may not match with your assumptions.

Choosing the Type of Content 

There are a various types of content you can create and include in your marketing strategy and these types are listed below along with the channels.

channels-www.websquaresolutions.com

Content Management System (CMS) 

If you are putting in so much of efforts to produce relevant content, then make sure you maintain and manage it systematically. Create an editorial calendar,  

  1. Date: Your timelines, by when you need what? (creatives, reports, information, etc.) 
  2. Theme: Decide on what topic you are going to write your blogposts. This can be decided on the basis of the keyword search on search engines or current news. You can monthly or weekly or bi-weekly themes for smooth work functioning.  
  3. Campaign: Once your theme is decided, venture deeper and finalize your campaign. What is the end message you are looking forward to convey?  
  4. Content: Now it’s a ‘go ahead’ for unleashing your creativity! Keeping the date of delivery and the central idea or the blue print on the basis of which you have to draft your content, it becomes easier to let ideas flow in.  
  5. Tags: Alt tags for images and here’s how to optimize your images. Meta tags are small description which are not visible on the search, but they are present in the code. These tags help Google crawlers to understand its relevance thus helping your blog to score and rank high. 
  6. Preferred Channels: Once the content is ready, publicize in your own way. Share it on your personal social media profile or your company’s. The more you create awareness about it, the more readership you will receive.  

Content Creation 

Now with all the information you have gathered from the first 5 steps, the possibilities seem endless when it comes to creating exclusive content by making use of a mixture of blog posts, infographics, videos and so. This doesn’t mean that it the first go is the final one. You need to be open to opinions, feedback and re-working your strategy. Also remember that, whatever write-up you produce should reach and be understood by your audience efficiently.  

After you have successfully created your content and are absolutely satisfied with it, go ahead, publish and distribute it via the chosen channels.

Analyze

You need to know which  type worked and which requires improvisation or needs to be pulled down. Also, check whether you have achieved your goals? Did your message reach the audience the way you intended it to? And so on. Analyzing content  and its effects on the market is a routine.

It is very subjective and sensitive to audience, what may seem as evergreen content today, may not be considered as the same a few months later. Flexibility and change are the key here. Keeping the above steps in mind, content marketing definitely takes a lot of time, creative efforts and organization. But it is worth the efforts as you can use it to your advantage for, it doesn’t come with a huge price tag.