Inbound-Marketing

Inbound Marketing: A Cost Effective Way for Small Businesses

Marketing strategies, techniques, trends and methods have changed rapidly and for the better over years. These changes have expanded the horizon of inventions in this space and has strengthened the customer-brand relationship.

While deriving the term ‘marketing’ from a Latin word ‘ mercatus’ nobody knew that this strategy would be so important for every brand as it is today. Dating back to the1900s, promotions happened mainly in form of pamphlets, display and announcements. These methods were used to create awareness about particular events happening in towns or for introduction of new commercial goods like fruits, vegetables, beauty products and so on. Marketing can be divided into several types but if broadly classified it is mainly of two types – Outbound and Inbound.

What is Outbound Marketing?

If observed closely it includes all forms of traditional tactics  namely; print ads, television, radio, newspaper, trade shows or exhibitions, direct mails amongst others. Analytics project the efficiency of outbound marketing to be limited to certain set of audiences and is not technologically savvy. Here a lot of assumptions are relied on.

  • Audience are based on a wide spectrum of profiling. Thus X amount of money spent here, doesn’t boost conversions as expected or to the mark.
  • As outbound is mainly traditional, it doesn’t include the new forms of technology platforms like social media, digital, mobile and so on into its radar. Hence, leaving behind a major chunk of audience who undoubtedly are the future.

What is Inbound Marketing?

Inbound marketing also largely known as content marketing involves everything that ‘outbound’ effortlessly looks over –

  • Blogs
  • Social media channels
  • Search engine optimization (SEO)
  • Email
  • Webinars
  • Infographics

It rightly focuses on the new age media and promotion mediums where the profiled audience spend most of their time today. Unlike outbound, it doesn’t ask for attention aggressively. It is carefully segmented and targeted. It awaits to be found by its audience to offer valuable inputs and insights in exchange. In simple words, it is a source of free traffic.

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Benefits

By incorporating inbound marketing, small business can:

Reach Relevant Audiences

Displaying huge billboards and distributing ads in public dailies will not be as effective as online ads. This is because your audience viewing billboards would not be targeted intentionally whereas, your targets would be active on some social media sites. With micro targeting, you can reach out to specific audiences who can understand your brand and your valued offerings.

Save Huge chunk of Money

One half page print ad can cost you a fortune and now just imagine getting your product out in the market in every daily possible! You can turn the tables around and earn a fortune by just including this strategy in your promotional plan. Though it takes more effort than simply buying a newspaper ad, its per lead costs run way lower than traditional marketing.

Increase Search Organically

In order to get listed on Google’s first page, coming up with relevant and fresh content is a must. When you produce search optimized content on regular basis and receive social media attention, your ranking will shoot up. Choosing apt keywords is crucial.

Prompt Business Decisions & Actions

Using inbound you will get quick and on the spot insights of how your online or digital campaign is performing. Depending on these results as the owner of your business you can take prompt actions to change or enhance your campaign for better business.

Build Loyal Customers

People will like, share and purchase your products or services if you interact with them constantly by putting new products, offers, coupons, discounts and providing exceptional customer services. Time and again it has been proven that customers who are linked to your social media handles are more likely to be loyal. Denote the above as benefits or hacks to increase business, inbound marketing is the type to opt for. You might be the owner of a small, medium or large business, these benefits apply successfully to all.

Step Guide to Increase Facebook Fans for Free

Step Guide to Increase Facebook Fans for Free

 

Facebook today homes 1.23 billion daily active users and is the unchallenged king of the social network. It is used by more than 60% of the total internet users. Thus making Facebook a great tool to promote products or services across the globe.

With easy-to-navigate interface, niche targeting and vast reach, Facebook provides opportunities for millions of online business to drive sales effectively. If you are reading this, you have already formulated your Facebook Business Page and perhaps you have familiarized with the layout.

Every Facebook business page starts with small and a well-researched plan can really result in increasing your fan base. But how do you actually get people to visit your FB business page? How do you get them to like it and engage with it?

As a Facebook business page moderator, your outreach plan should always involve three primary elements: content, outreach and learning.

Why you should increase your fan-base:

  • Increases Popularity
  • Builds Trust
  • Attracts more Visits

And we at Knowledge Platform, illustrates a complete step-guide to increase your Facebook fans:

 

Step 1: Provide Complete Information

Provide accurate and complete information about your online business. It should include long description, mission and company overview with attractive cover image that relates to your product or service.

Your creatives such as profile image and cover image should reflect who you are and what you do. Also include:

  • A link to the website
  • Overview of what you offer
  • All relevant information that helps a reader to understand you
  • Contact number and service email id

Step 2: Invite FB Friends

Facebook invites are an excellent way to reach out to your contacts and bring them to your Facebook business page. Your existing Facebook friends, customers and family will be more willing to connect with your FB page.

Ask them to like your page and engage with the posts. This feature is quite effective as it will give your Fb business page an initial and much required social push. Also upload your list of email contacts to your page and invite them to like your page.

Don’t be shy to approach friends in a personal message, instead send page links and tell them to share it.

Step 3: Try Networks

Make your Facebook page as much as discoverable as possible. Promote it across various marketing channels such as Pinterest, Twitter, LinkedIn and Instagram. If you have offline stores, than do paste your page links in the storefront or front window. Always include social plugins such as Like-Button or Like Box every time you send newsletter to your user base.

Step 4: Optimize your Website

Activate important social plugins across site as it helps to associate your website with your official Facebook Business Page. It is also an important way to tell search engines about your FB page. This is an effective way to increase your fans organically.

Adding widgets such as Like Box, News-feed box, Activity Feed and Share-on-social-media invites website readers to like your page. It gives them an additional engagement platform with your online business.

Step 5: Create Value Content

Value preposition comes with the content you create and share with your audience base. If you are tuned with what they need, you’ll have a good engagement with the content you publish.

There are two ways to share content on your Facebook Business Page:

Direct: Publish content that links directly to your website or landing page with the lead form

Indirect: Publish content that is friendly, easy, shareable and links indirectly to your business

The key to generate leads on your Facebook business page is to post variety and diversified content that aligns with your business goal. Don’t bombard your Facebook page only with the promotional content. Instead share content which engages your user with the brand you are propagating.

Digital Marketing

Digital Marketing, What it is and why it matters..??

Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organisation to analyse marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why digital marketing is important?

 

Digital Marketing

 

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalised and relevant, and offers tailored to their needs and preferences.

Manage customer relationships across all channels

 

Digital Marketing

 

 

Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behaviour and preferences, the more likely you are to engage them in lucrative interactions.

 

Challenges facing digital marketers

 

  • Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, specifications and interfaces – and they interact with those devices in different ways and for different purposes.
  • Intensifying competition. Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, it’s becoming a lot harder to capture consumers’ attention.
  • Exploding data volumes. Consumers leave behind a huge trail of data in digital channels. It’s extremely difficult to get a handle on all that data, as well as find the right data within exploding data volumes that can help you make the right decisions.

 

Three keys to digital marketing success

 

What does it take to do digital marketing right? Here are three keys to digital marketing success:

  1. Manage complex customer relationships across a variety of channels – both digital and traditional.
  2. Respond to and initiate dynamic customer interactions.
  3. Extract value from big data to make better decisions faster.
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Importance and Benefits of Social Media in Today’s World.

 

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Why you need to understand the Importance of Social Media

Lets face it, it’s 2017 and we all have a pretty good understanding of social media and how it works, right? But what if I told you that Twitter has 6 different forms of communication networks or that Facebook is most active on Fridays, do you still think that you’re a social media guru? Allow us to illustrate the true importance of social media marketing and the online marketing services we offer to ensure you stay on top of your game.

What and Why Social Media?

Let’s go back to the drawing board. What is marketing? As highlighted by the AMA, Marketing is the activity and process for creating; communicating and delivering offerings that have value to customers.

Now look at social media marketing.  Social Media Today argue that the purpose of social media marketing is to build a brand and increase a brand’s visibility, through building relationships and communicating with potential customers.

The two seem to go hand-in-hand.  But you may still be wondering, why social media?

‘‘Social networks are one of the fastest growing industries in the world’’.  

This statement does seem to be thrown around quite frequently with anything internet marketing related these days. However with a projected 25.0% annual growth over the next 5 years, it is definitely be time to start investing in social media if you haven’t already. This is so important we’ve added a fancy tweet-this box below…. partly to show off, partly to make it easy for you to share it!

Social Media and Social Networking Sites

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Like with content marketing, due to the continuously developing internet marketing industry, there are countless digital media and social networking sites, all of which have a unique characteristic and purpose.  As part of an introduction, here are a few social network examples.

Facebook is the biggest and arguably most powerful social network in the world with 1.55 billion active monthly users. Regardless if you are a startup or fortune 500 company, you need to be on Facebook and start *engaging with your consumers. (*Positively. We don’t want to replicate Amy’s Baking Company’s mistake).

Twitter is known as the ‘‘in the moment’’ platform and boasts a respectful 255 million active monthly users. Twitter is a perfect online marketing tool for businesses that want to reach out to people (and are ready for a reply). The key is to be quick and smart, ever heard of dunk in the dark?

Instagram is a visual platform designed for customers to post, share, comment and engage through digital media. As the old saying goes, a picture is worth a thousand words.

LinkedIn is regarded as the professional social networking site. LinkedIn largely focuses on b2b marketing rather than b2c.

Google +, Youtube, Foursquare and Pintrest are other social network sites that harshly miss out on the list.  And then there’s Snapchat, the new kid on the block, who recently recorded six billion daily views. Should Facebook be worried?

What’s your take on any of the above social networking sites? Are there any other sites you display your digital media and connect with consumers on? We’d love to know!

Social Media Marketing Strategy

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Having a social media presence without an appropriate strategy and plan can be just as damaging for your business as no plan at all.  We have created a social media marketing strategy checklist that should aid your online marketing operations.

  •  Set Goals – Start big and work down. Do you need to increase customer loyalty?
  •  Know your target audience – Don’t just use demographics but expand with psychographics.
  •  Social Media  Decide on which digital media will help you connect with your audience. Will this take the form of a blog, video, podcast etc?
  •  Social Network Strategy – Focus on a social network that adds value. Just because a network has over a hundred million active users doesn’t mean it will directly contribute to your brand’s objectives.
  •  Measurement and Testing – What does success mean to you? You need to constantly analyse your social media strategy to understand how effective it is. Engage with your audience, find out what works and what doesn’t.

Benefits of Social Media Marketing

Benifits of SMM-www.websquaresolutions.com

 

For some of you, investing in a social media marketing service may have been identified as the missing link connecting you with your consumers. However for the others, who are still contemplating diving into the social marketing end, look no further than the following facts.

Social media marketing increases your brand’s awareness.  78 % of small businesses use social media to attract new customers. Furthermore 33% of customers have identified social media as how they identify new brands products and services.

Social media marketing helps to validate your brand.  A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. 63% of consumers who search for businesses online are more likely to use ones with an informative social media presence. Need more help on how to validate your brand? Check out our branding blog.

Social media marketing has the power to increase customer loyalty. 71% of consumers who received a quick response on social media would recommend the brand to others.

Now that you understand how important social media is, why not share this article…