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Why WordPress is Best for Business.?

If you’re like most business owners you fall into one of two groups:

A) You know you need a website, but you just haven’t had the time or money to make it happen, or

B) You have a website, but you know it’s not what it should be and you’re always making excuses for it.

If you’re in either one of these groups, WordPress is the solution to your perennial website problem.

Here are ten reasons why you should use WordPress to run your business website.

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          Group of business related words. 

1. WordPress is easy to setup, manage, and update.

You don’t need to be an Internet expert or an HTML coder to use WordPress. All you need is an internet connection and a web browser to create your website.

If you’re reading this article you already have everything you need to get started. Head over to WordPress.com and signup for a free account. You’ll have your website online in about two minutes. For a small additional fee, you can even host your domain name there.

WordPress.com is the perfect starting point for any small business. When you’re ready to customise your website further, it’s easy to migrate your starter website to a web hosting account.

2. WordPress is good for both your blog and your website.

It’s true that WordPress started out as a blogging system, but that was ages ago. Over the years WordPress has evolved into a full-featured web content management system. That means you can use WordPress to manage your whole website, not just your blog. Of course, if you just want to blog, you can use WordPress that way too.

3. Thousands of professionally designed themes — many of them available for free.

WordPress themes allow you to have a professionally designed website without the pain or expense of hiring a professional web designer.

There are over two thousand free themes available in the official WordPress Theme Directory and even more available for a fee at commercial sites like Theme Forest, StudioPress, and WooThemes.

4. WordPress plugins add complex business features to your website without having to hire a coder.

Need some additional functionality on your site? There’s a plugin for that!

WordPress was designed to be extended, and that’s what programmers around the world have done. Thousands of WordPress plugins add functionality to the core system. So whether you need a simple contact form or a full-featured ecommerce system, there’s a plugin to meet your business needs.

5. WordPress is search engine friendly.

As Google Engineer Matt Cutts says, “WordPress automatically solves a ton of SEO issues.” And with the free Yoast SEO plugin, your site will be even more search engine friendly.

 

6. WordPress is popular.

Given the ease of use and availability of thousands of professional quality themes and plugins, it’s not surprising that WordPress is the most popular web publishing system on the planet. At last count over 27% of all websites were powered by WordPress.

7. The WordPress community.

With so many users it’s only natural that a huge, active, and generous community has sprung up to provide support, exchange ideas, and make WordPress better for everyone. You can connect with the community on the official WordPress forum or in person at WordCamp events around the world.

8. WordPress is ready for the mobile web.

If you assume your customers are visiting your website from a full-sized computer, think again. Mobile website usage is exploding. If your site doesn’t look great and work well on a smartphone or tablet, your customers will skip your site and go somewhere else.

Many WordPress themes are designed to be responsive (aka mobile-friendly), meaning your customers won’t be challenged to use your website on their smartphones. And the WordPress dashboard is designed to work on smartphones as well as full-sized PCs — so you can easily manage your website from anywhere.

9. WordPress is mature.

WordPress is over ten years old. During the past decade, WordPress has been refined, tested, and enhanced. In the process, it has evolved into a world-class web publishing system.

10. WordPress is open source.

Unlike other website building tools WordPress is open source and free from commercial restrictions and limitations. That means you can use the software any way you choose and host your website anywhere you choose. All without fear that changes in someone else’s business model will have an adverse impact one of your most important business assets. A related benefit is that WordPress costs less than commercial alternatives.

When you choose WordPress, you have complete control over your website. As a business owner, that may be the ultimate reason to use WordPress.

 

Why landing pages needs- www.websquaresolutions.com

Why Landing Pages Are Needed For Business Marketing?

Online marketers have used the term “landing page” for many years to describe a sales tactic focused on getting people to take one, specific action. Today, landing pages have simply become a required element in the marketing toolbox for every imaginable business, including local brick and mortar types.

A landing page is just the page people land on because an ad or email directed them to that specific page as opposed to your site’s homepage. Effective landing pages make it very clear what a visitor is going to get from a page and how to get it. That’s it plain and simple.

Do you want to improve your lead generation efforts? Would you like a full pipeline of qualified leads? Sure you would!

The problem is many companies spend most of their budgets on things that drive massive amounts of traffic to their sites, like PPC ads, social media and email marketing. This is great, but what happens with visitors click on an ad or link in an email? If they land on the company homepage, you’ve already failed.

With so much investment in traffic, many forget the second part of lead generation – conversions. That’s where landing pages come in. They help convert more traffic into qualified leads.

With a single focus on converting visitors into leads, landing pages are all about positive ROI. Every time I talk to a company and see their conversions are low, I always see how they’re trying to convert the traffic. Usually, landing pages make all the difference.

For some, their landing pages need improvement, but that’s for another post.

Instead, let’s look at why landing pages are important to improving lead generation efforts.

6 Reasons You Need Landing Pages :

Still not convinced that landing pages can make your marketing and lead generation efforts more effective? Here are 6 more compelling reasons:

1) Easily Generate Leads!

If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website. As we mentioned earlier, too many companies send their email, social media, and search traffic to their homepages. This is the equivalent of throwing leads away. You could capture these leads at a much higher rate simply by sending them to targeted landing pages. Landing pages provide a very easy way to generate leads for your sales team that you can then easily segment, nurture, or distribute to your sales team.

2) Give Your Offers a Place to Live :

Marketing offers and landing pages go hand in hand. Just think back to our painting business example. Without being gated behind landing pages, your offers will do nothing to support your lead generation efforts. The idea is to require your website visitors to ‘pay’ you in contact information for something valuable like an offer, and your landing page is the collections tool.

3) Collect Demographic Information About Your Prospects :

Every time a lead completes a conversion form on a landing page, your marketing and sales team is collecting valuable information about your leads. Your marketing team can then use this information to understand what types of visitors or marketing personas are converting, and your sales team already has a baseline of information about a lead before they reach out.

4) Understand Which Prospects Are More Engaged :

Landing pages not only enable you to generate new leads; they also allow you to track reconversions of existing leads, which you can then use to identify which prospects are more engaged with your business. This also enables you to collect better intelligence on your leads’ behaviors and activities on your website, which your sales team can use in the sales process.

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5) Provide Fuel for Other Marketing Channels :

A successful inbound marketing strategy relies on content — and lots of it. Landing pages are a great addition to any marketer’s content arsenal since they can be shared in social media, used as the focus of dedicated email sends and in lead nurturing campaigns, be linked to in PPC ads, and get found in organic search.

6) Offer Insights Into the Effectiveness of Your Marketing Offers :

Every time you create a landing page, you’re creating another data asset for your marketing program. By tracking and analyzing the metrics associated with your landing pages , you can collect a lot of insight into your marketing performance, such as how your various marketing offers compare, how visitors and leads are converting on your landing pages over time, and more . This gives you powerful insight that can help you optimize and improve your marketing.

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Of course, there are many other tips and best practices that are important to maximizing the success of a landing page but at having a good looking and easy to use one will go a long way. If you’ve never considered what good landing pages could do for your website, today is the time to do so. The importance of internet presence continues to grow so make sure that you aren’t left behind when more and more companies, individuals, and organizations make investments into their landing pages.

 

Why do businesses need a website..?

           Today, more and more consumers use the internet to search for the products or services they need. Your business will gain credibility by having a website. Without one, potential customers will go to your competitors that do.

           If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.

#1 – Online brochure

Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.

#2 – More customers

More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.

#3 – Builds credibility

Nothing is more important than the ability to be found. If you don’t have an established online identity, then customers can’t find you. Not showing up in the search engines (or on the Internet at all for that matter) is one of the fastest ways to lose credibility as a business. It makes you and your company look dated, out of touch and untrustworthy.

Even if you’re fantastic at word-of-mouth marketing, you could be missing out on a ton of referrals. Happy customers are quick to share what they think about your business, but what about their friends who haven’t experienced your services yet? They’ll take to the Internet. And when they come up empty handed, you’ll have missed your chance for brand new customers.

#4 – Influence

By having a website potentially thousands of people are going to see it. You are able to influence people’s decisions and educate them. You know that great feeling you get when people recognize your work? Well, by having a website you can show off what you do and take pride in your work.

#5 – Helps with business goals

That’s right! When it comes to writing the content for your website you are going to revisit things about your business that you haven’t in years. You will most likely reassess your business goals.

#6 – Always accessible

A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.

#7 – Make it possible to target a wider market

Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!

#8 – Gives you a voice

Have you ever been in an argument with someone and said “Well, I have written an article about that on my website, and actually, that isn’t the case.” It feels great! For some reason people don’t want to argue with you if you’ve written about something on your website. It also gives you a place where you can voice your opinion without judgment. If someone leaves you a comment you don’t like you can just drag it over to the spam folder.

#9 – Provides a medium on which to showcase your work

No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.

#10 – Improves customer service

Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website.