Wieting-Design-SEO

Creating a Successful SEO Strategies for Your Business.

Search engine optimization starts with understanding your online business objectives. Do you want to provide company background, gather sales leads, or sell online? If you know what you want to achieve, you can then build a website optimization strategy targeted for your unique goals.

Think of search engine optimization as a puzzle with many pieces – including content, design, links and tracking. Website optimization involves bringing all these pieces together to create a complete picture that makes your Website attractive to search engines and customers alike.

These days, most businesses understand the basic concepts of SEO (search engine optimization) and why it’s important. However, when it comes to developing and executing a sound SEO strategy , most businesses don’t know where to begin. Here are five steps you can take to make sure all of your SEO bases are covered.

Step 1: Make a List of Keywords 

Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about 10 keywords associated with your product or services. Plug these keywords into Google’s Keyword Tool , and find variations that make sense for your business.

Using search volume and competition as your measure, narrow down your list to 10-15 keywords you would like to rank for. Then rank this list in order of priority or relevance to your business.

Your keyword list should be a living and breathing document that you review and update at least once a month. This will make sure you stay in keyword research mode and keep your keyword list evolving with industry and search trends.

Step 2: Build Keyword-Focused Pages

When it comes to websites and ranking in search engines, it’s always better to have multiple web pages tailored to specific keywords or phrases. Trying to get one page to rank for a handful of keywords can be next to impossible.

Use your keyword list to determine how many different web pages you should create. Ultimately, the number of web pages you create should coincide with how many different products, offerings, and locations your business has. This will make it much easier for your prospects and customers to find you in search engines no matter what keywords they use.

Each web page needs to include relevant content for your prospects and customers and should include pictures and links to pages on your site to enhance the user experience.

Create a list of all the different web pages you would like to create and rank them in order of importance. Then, create a schedule and devise a plan of attack to get those pages built. You will continue to roll out new web pages and enhance existing ones as you continue your keyword research and optimization . Keep your list updated and prioritized by what web pages will help you to best achieve your business goals.

Step 3: Set Up a Blog

Blogging can be an incredible way to rank for keywords and engage your website’s users. After all, every blog post is a new web page that gives you another chance to rank in search engines. If your business does not already have a blog, set one up, and make a point to blog at least once a week.

Remember, you are blogging primarily for your audience, not the search engines. Write about things your audience and/or prospects are interested in, make sure you’re including relevant keywords where appropriate, and your audience will naturally find you.

Step 4: Create a Link-Building Plan

While our first three steps were dedicated to on-page SEO tactics , link-building is the primary objective of off-page SEO, and it’s also a huge factor in how search engines rank your web pages. Dedicate some time to brainstorm all the different ways you can attract inbound links to your website. Start small – maybe share your links with other local businesses in exchange for links to their sites. Write a few blog posts and share them on Twitter, Facebook, Google+, and LinkedIn.

Consider approaching other bloggers for guest blogging opportunities through which you can link back to your website. Another great way to attract inbound links is to use your blog to post articles related to current events or news. That way you have shot of getting linked to from an industry influencer or other bloggers in your industry.

Step 5: Stay Current on SEO News & Practices

Like the overall marketing landscape, the search engine space is ever-evolving. Staying on top of current trends and best practices is a difficult task, but there are multiple online resources that can make it easy for you to stay on top of SEO news and changes that may impact your website and your SEO strategy. Here are a few resources to check out:

  1.  SEOmoz
  2.  SEOBook
  3.  Search Engine Roundtable
  4.  Search Engine Land
  5.  This Blog!

Step 6: Measure and Track Your SEO Success

SEO can take a lot of time and effort. What good is spending all this time and effort if you can’t see the fruits of your labor? There are many metrics you can track on a daily, weekly, or monthly basis to keep your SEO plan on track and measure your success. Create a monthly dashboard using Excel or a web analytics package so you can monitor how much traffic comes to your website from organic search.

Also, tracking indexed pages, leads, ROI, inbound links, keywords, and your actual ranking on SERPs (search engine results pages) can help you recognize your success as well as identify areas of opportunity.

Business_Emails

The Use of Email in Business Communication.

It’s the 21st century and there are tons of ways to promote your business on the Internet, but none are as reliable as email marketing. The importance of email marketing is often questioned though. “Email?” some say, “Isn’t that outdated?” Not at all! With simple email marketing software you can integrate databases and implement segmentation techniques in order to narrow your focus to your most promising customers.

A little ingenuity and a good email marketing campaign can help you: Build relationships with loyal customers Add depth to your marketing Bring about repeat sales Keep in touch with the customer Let’s consider each of these factors in turn.

Function

Although it cannot and should not replace all face-to-face communication and others forms of communication, internal email usage can cover many areas within the business. Internal emails can function as an effective communication for sharing basic information, such as new cafeteria prices, paper use guidelines or security precautions, for example. Sending simple messages to an entire workforce with just the click of a mouse is fast, easy, convenient and can save the company money.

If saved, the email can function as proof of a message sent or received, and is easily accessible to remind the recipient of pertinent information. Many businesses use email as part of its marketing efforts to share information with prospects, customers, vendors.

Format

Business emails should be concise and to the point. Use plain text and common fonts with a simple signature line. Fancy graphics, fonts, and backgrounds can take up unnecessary storage space in the recipient’s inbox and may load slowly, or not at all. Stick to one topic in a business email and write only the things that are appropriate for anyone to read, as email forwarding makes it possible for originally unintended parties to receive the email. Proper grammar and spelling is very important in business emails because it reflects on you and your abilities. Attachments should be prepared in a format that any recipient can easily access/download.

Etiquette

Whether sending an internal or external email, the subject line should accurately represent the content of the email. Use proper punctuation and capitalization, and use bold, italics and white space to make important information stand out from the rest of the content. Use a salutation to begin the email and only send to individuals that readily need or request to receive information from your business. Business emails should be brief, positive and professional.

Considerations

Using email in business communication is certainly less personal than face-to-face communication. It can hinder social interaction and lead to less relationship building in the workplace. Misunderstandings are commonplace in written communication simply because the recipient cannot read the writer’s tone and expression, and therefore is left to interpretation. Consider that even though email can be quite informal, it is also a permanent record and should be treated carefully.

Effects

Email has been revolutionary in the world of business communication because information is quickly passed along with instantaneous efficiency and effectiveness. Employees are able to access information from a computer, phone or PDA nearly anywhere, and so are the company’s current and potential customers. The use of email within a business can greatly increase productivity for employees and can be a quick way to increase sales as well. More companies are using email communications as part of the marketing mix to communicate and interact with its target markets.

Simple, Powerful Email for Small Businesses

Give your business a professional makeover with email@yourbrand.com

Get your own branded business email at, WebGuruHost

 

video-marketing2

Importance of Video Marketing for Business.

According to Wyzowl statistics, 61% of businesses have incorporated video as a marketing tool. 66% of these companies were not using video a year ago. This trend has progressed rapidly and will reach new heights sooner than we think.

Undoubtedly, video marketing is one of the newest additions in your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to study and apply video content in your marketing?

The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tool out there.

 

Video Boosts Conversions and Sales :

First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. And Treepodia team has made it sure that video works well regardless of the category in which it is deployed.

Video can also lead directly to sales. Studies show that 74% of users who watched an explainer video about a product subsequently bought it. So better start crafting your exciting product videos now!

If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.

Video Shows Great ROI :

To get you even more excited, 76% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.

Another good news is that your videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good!

 

 

Video Builds Trust :

Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. I couldn’t have said it better than Mark Schaefer, the Executive Director of Schaefer Marketing Solutions:

The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.

Video does it all. Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand. So, if you are serious about content marketing, you must be serious about video, too.

Promotional videos can foster trust as well. Some consumers are still sceptical about buying products and services on the internet because they of the fear of being cheated. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers  say that videos gave them more confidence to purchase online.

Google Loves Videos :

Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products and services. Give potential customers the way to take the next step.  And explore the world of interactive videos, to enourage actions even more.

Video Appeals to Mobile Users :

Video and mobile go hand in hand. From 2012 to 2014, mobile video views have increased by 400 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the amount of smartphone users is growing, your video audience keeps getting bigger and bigger.

In addition, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.

That being said, brands need to be sensitive to the personal experience people have on their smartphones. For example, give them a better choice in the video content they consume.

Video Can Explain Everything :

Launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their home page explainer video was effective.

Trying to explain a difficult concept? Create animated videos. Animation can bring concepts to life that no text or live video can. Besides, boring talking heads are not enough anymore to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia and simplicity. And they work.

Video Engages Even the Laziest Buyers :

Video is a great tool for learning but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. This is one of the most important driving forces of video advertising.

Video marketing can capture a wide audience and it works on many levels. Even the laziest ones. Make sure you target not only to the eyes but also to the ears of the potential client. Your competitive advantage gets double power!

 

Video Encourages Social Shares :

In the 8th annual Social Media Marketing Industry Report Michael Stelzner stated that 60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016. And they sure did.

Social networks also encourage video content with their new features. Facebook has launched 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the second most popular social network in the world.

However, in social media context video marketers must remember that people share emotions, not facts.  76% of users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.

Tip 1: Video Ads Work Wonders :

Hear this: the average click-through-rate of video ads is 1.84%. That’s the highest CTR of all digital ad formats! And for a 15-second non-skippable YouTube video ad the completion rate is 92%. For skippable video ads, the rate is 9%.

Tip 2: Video Is Rocking Email Campaigns :

When your creating videos already, make sure you to incorporate them in your email marketing campaigns. An introductory email that includes a video receives an increase click-through rate by 96%! That’s a great way to stand out from competition and get your message across.

 

Conclusion :

Video advertising is becoming more and more affordable and widespread. Partly because advanced technologies but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.

Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And this is the whole point of video marketing: the only creative survive!

WordPress_www.websquaresolutions.com

Why WordPress is Best for Business.?

If you’re like most business owners you fall into one of two groups:

A) You know you need a website, but you just haven’t had the time or money to make it happen, or

B) You have a website, but you know it’s not what it should be and you’re always making excuses for it.

If you’re in either one of these groups, WordPress is the solution to your perennial website problem.

Here are ten reasons why you should use WordPress to run your business website.

WP Business-www.websquaresolutions.com

          Group of business related words. 

1. WordPress is easy to setup, manage, and update.

You don’t need to be an Internet expert or an HTML coder to use WordPress. All you need is an internet connection and a web browser to create your website.

If you’re reading this article you already have everything you need to get started. Head over to WordPress.com and signup for a free account. You’ll have your website online in about two minutes. For a small additional fee, you can even host your domain name there.

WordPress.com is the perfect starting point for any small business. When you’re ready to customise your website further, it’s easy to migrate your starter website to a web hosting account.

2. WordPress is good for both your blog and your website.

It’s true that WordPress started out as a blogging system, but that was ages ago. Over the years WordPress has evolved into a full-featured web content management system. That means you can use WordPress to manage your whole website, not just your blog. Of course, if you just want to blog, you can use WordPress that way too.

3. Thousands of professionally designed themes — many of them available for free.

WordPress themes allow you to have a professionally designed website without the pain or expense of hiring a professional web designer.

There are over two thousand free themes available in the official WordPress Theme Directory and even more available for a fee at commercial sites like Theme Forest, StudioPress, and WooThemes.

4. WordPress plugins add complex business features to your website without having to hire a coder.

Need some additional functionality on your site? There’s a plugin for that!

WordPress was designed to be extended, and that’s what programmers around the world have done. Thousands of WordPress plugins add functionality to the core system. So whether you need a simple contact form or a full-featured ecommerce system, there’s a plugin to meet your business needs.

5. WordPress is search engine friendly.

As Google Engineer Matt Cutts says, “WordPress automatically solves a ton of SEO issues.” And with the free Yoast SEO plugin, your site will be even more search engine friendly.

 

6. WordPress is popular.

Given the ease of use and availability of thousands of professional quality themes and plugins, it’s not surprising that WordPress is the most popular web publishing system on the planet. At last count over 27% of all websites were powered by WordPress.

7. The WordPress community.

With so many users it’s only natural that a huge, active, and generous community has sprung up to provide support, exchange ideas, and make WordPress better for everyone. You can connect with the community on the official WordPress forum or in person at WordCamp events around the world.

8. WordPress is ready for the mobile web.

If you assume your customers are visiting your website from a full-sized computer, think again. Mobile website usage is exploding. If your site doesn’t look great and work well on a smartphone or tablet, your customers will skip your site and go somewhere else.

Many WordPress themes are designed to be responsive (aka mobile-friendly), meaning your customers won’t be challenged to use your website on their smartphones. And the WordPress dashboard is designed to work on smartphones as well as full-sized PCs — so you can easily manage your website from anywhere.

9. WordPress is mature.

WordPress is over ten years old. During the past decade, WordPress has been refined, tested, and enhanced. In the process, it has evolved into a world-class web publishing system.

10. WordPress is open source.

Unlike other website building tools WordPress is open source and free from commercial restrictions and limitations. That means you can use the software any way you choose and host your website anywhere you choose. All without fear that changes in someone else’s business model will have an adverse impact one of your most important business assets. A related benefit is that WordPress costs less than commercial alternatives.

When you choose WordPress, you have complete control over your website. As a business owner, that may be the ultimate reason to use WordPress.