Inbound-Marketing

Inbound Marketing: A Cost Effective Way for Small Businesses

Marketing strategies, techniques, trends and methods have changed rapidly and for the better over years. These changes have expanded the horizon of inventions in this space and has strengthened the customer-brand relationship.

While deriving the term ‘marketing’ from a Latin word ‘ mercatus’ nobody knew that this strategy would be so important for every brand as it is today. Dating back to the1900s, promotions happened mainly in form of pamphlets, display and announcements. These methods were used to create awareness about particular events happening in towns or for introduction of new commercial goods like fruits, vegetables, beauty products and so on. Marketing can be divided into several types but if broadly classified it is mainly of two types – Outbound and Inbound.

What is Outbound Marketing?

If observed closely it includes all forms of traditional tactics  namely; print ads, television, radio, newspaper, trade shows or exhibitions, direct mails amongst others. Analytics project the efficiency of outbound marketing to be limited to certain set of audiences and is not technologically savvy. Here a lot of assumptions are relied on.

  • Audience are based on a wide spectrum of profiling. Thus X amount of money spent here, doesn’t boost conversions as expected or to the mark.
  • As outbound is mainly traditional, it doesn’t include the new forms of technology platforms like social media, digital, mobile and so on into its radar. Hence, leaving behind a major chunk of audience who undoubtedly are the future.

What is Inbound Marketing?

Inbound marketing also largely known as content marketing involves everything that ‘outbound’ effortlessly looks over –

  • Blogs
  • Social media channels
  • Search engine optimization (SEO)
  • Email
  • Webinars
  • Infographics

It rightly focuses on the new age media and promotion mediums where the profiled audience spend most of their time today. Unlike outbound, it doesn’t ask for attention aggressively. It is carefully segmented and targeted. It awaits to be found by its audience to offer valuable inputs and insights in exchange. In simple words, it is a source of free traffic.

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Benefits

By incorporating inbound marketing, small business can:

Reach Relevant Audiences

Displaying huge billboards and distributing ads in public dailies will not be as effective as online ads. This is because your audience viewing billboards would not be targeted intentionally whereas, your targets would be active on some social media sites. With micro targeting, you can reach out to specific audiences who can understand your brand and your valued offerings.

Save Huge chunk of Money

One half page print ad can cost you a fortune and now just imagine getting your product out in the market in every daily possible! You can turn the tables around and earn a fortune by just including this strategy in your promotional plan. Though it takes more effort than simply buying a newspaper ad, its per lead costs run way lower than traditional marketing.

Increase Search Organically

In order to get listed on Google’s first page, coming up with relevant and fresh content is a must. When you produce search optimized content on regular basis and receive social media attention, your ranking will shoot up. Choosing apt keywords is crucial.

Prompt Business Decisions & Actions

Using inbound you will get quick and on the spot insights of how your online or digital campaign is performing. Depending on these results as the owner of your business you can take prompt actions to change or enhance your campaign for better business.

Build Loyal Customers

People will like, share and purchase your products or services if you interact with them constantly by putting new products, offers, coupons, discounts and providing exceptional customer services. Time and again it has been proven that customers who are linked to your social media handles are more likely to be loyal. Denote the above as benefits or hacks to increase business, inbound marketing is the type to opt for. You might be the owner of a small, medium or large business, these benefits apply successfully to all.

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Why Your Business Needs a Graphic Designs?

As a business owner, you may have hundreds of concerns to address during your day-to-day workplace activities, so you might be tempted to ignore the need for expertly crafted graphic designs. However, utilising professional graphic designs can be an integral step in the process of establishing and maintaining a successful business. The points listed below emphasise how important graphic design is to your business.

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Brand Recognition

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Your company’s total brand image starts with a great logo and expands to every aspect of your business. The design needs to target your audience in a way that is functional, attractive, and professional. Your brand should provide an instant connection to the outstanding products and services that you offer, and you need an excellent graphic design to forge that kind of connection.

Company Unity

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Your employees will be surrounded by stationary, company web pages, uniforms, publications, and more. If you want a happy and healthy workplace, your employees will need to band together behind the designs that you select to represent your brand. Building your company identity starts on the inside, so your employees must be committed to the brand. A good graphic design can strengthen that sense of commitment.

 

Professionalism

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You want your company to make a great first impression on clients, vendors, and other entities – a logo for example only has a fraction of a second to make a first impression. A design that looks cheap will cast an unfavorable light on your business, and it can be difficult to break the impression that your company cannot afford a professional design.

Communication

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The usefulness of graphic design extends beyond your logo and your website. Graphic design can produce visual aids that will help you communicate your ideas. An informative image can transmit ideas that cannot be expressed with words alone. You can use professionally designed images to create a positive impression and avoid misunderstandings.

Efficiency and Productivity

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Badly designed graphics can negatively impact worker productivity and general workplace efficiency. Your website is the area of your business where signs of a bad design are most likely to be observed. A practical design should include useful features, such as easy navigation, legible fonts, and appropriate colors. A website with blinding colors, tricky fonts, or hidden navigation will be a headache for clients and employees.

Money

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Badly designed graphics can be very expensive. If you go for a cheap design, you might get a lackluster product that is not ready for print. If the design is not ready for print, you might end up spending more money on a new design. Additionally, a competent graphic designer will create a design that is not too expensive to produce. You do not want to spend a significant portion of your budget on a bad design. Fortunately, there are many modern methods, such as crowd sourcing, for obtaining professional and attractive designs.

Ignoring your organization’s graphic design needs can negatively impact clients, vendors, and employees. Utilizing an appropriate design can improve every aspect of your business.