increase-Twitter-Followers

How to increase Genuine followers on Twitter.?

Twitter is a powerful tool for businesses when used correctly. It can help you generate leads, solidify your branding, and build connections with your prospects. The trouble is, if you have no followers, you can’t experience all these benefits.

Having an active following on Twitter isn’t just about prestige, and followers aren’t just numbers. Twitter followers hold real value for businesses; in fact, 36% of marketers say they have gained a customer by using Twitter.

This article will examine at 20 ways you can increase your Twitter followers, and take advantage of the many benefits of Twitter. The strategies below all fit into one of the following 4 categories:

  • Tweeting content that’s so enticing and/or informative that it’s likely to be retweeted
  • Following others so they’ll follow you back
  • Tweeting content in a way that it actually gets seen
  • Promoting your Twitter account effectively

Twitter has a great paid ads option which is very effective for acquiring followers, but in this article we’ll only consider free options (since the paid one is pretty obvious).

 

1. Follow more people. Research shows a correlation between the number of people followed and the number of followers.

2. Use a tool like Hootsuite or SproutSocial to schedule your tweets. Posting regularly will increase your engagement and visibility, thereby increasing your follower count.

3. Use Twiends to find new Twitter users you can connect with. Once you’re listed on the platform, other users with similar interests will also be able to find and follow you.

4. Optimise your Twitter bio. Users who want to find out more about you will inevitably visit your Twitter bio. Make sure it’s professional, complete and that it does a great job of representing you and your business.

5. Use links in your tweets. Tweets with links get more retweets than those without.

6. Use relevant keywords in your bio so you rank in Twitter search. Don’t forget to include your city or region name to attract local users.

7. Use relevant hashtags in your posts. Tweets with hashtags get at least 2x more engagement, and will help you attract new followers who are searching for those keywords.

8. Ask for retweets. Tweets that include “Please retweet” in their text get 4x more retweets.

9. Find people you know by uploading your email contacts to Twitter. They are likely to follow you back, especially since they know you in real life.

10. Include images with your tweets. Research suggests that tweets with images receive 18% more engagement than those without.

11. Promote your Twitter account on all your marketing materials. This includes your business cards, brochures, signs and of course, your website.

12. Use a headshot in your profile picture, not your logo. Nobody wants to follow a faceless brand. Show there’s a real person behind your brand by using a personal photo.

13. Use the Tweet This WordPress plugin to embed content boxes on your website or blog. These are great for getting your site visitors to tweet your content, expanding your reach and attracting new followers.

14. Promote your Twitter account on your other social media accounts. For best results, entice people by mentioning interesting discussions you’re engaged with on Twitter.

15. Tweet on the weekends. Dan Zarrella’s research indicates brands get 17% more engagement on the weekends than during the week.

16. Reference users in your tweets. When replying to or mentioning other users, be sure @mention them. People are much more likely to engage with your tweets when they’re mentioned by name.

17. Use a follow button on your website or blog. Why not make it as easy as possible for your website visitors to find you?

18. Tweet motivational or inspirational quotes. These are great for getting retweets.

19. Respond publically when your response would be useful to others. Instead of direct messaging responses to public questions, share your knowledge publically, @mentioning the person who asked.

20. Include a link to your @username (ex. @websquaresolutions) in the author bio of your guest posts.

 

If you’re serious about increasing your Twitter followers, the #1 piece of advice I can give you is this:

Regularly tweet a variety of helpful and relevant content. Following this simple maxim will be your best bet to getting the most clicks, re-tweets and followers. It’s not rocket science, and even small businesses with non-existent budgets can thrive by following this one rule.

Header

Social Media Analytics for Your Online Business.

The best and highest ranked Indian social media campaign list is definitely incomplete without Narendra Modi’s election campaign in 2014. He was surrounded by over 120 lakh community members on Facebook and over 3.5 million followers on Twitter.  These breakthrough social media analytics point to the fact that, the power of social media is beyond imaginable!  

There are many organizations, businesses and services who have gained tremendous recognition and empowerment due to social media. For example, Lifebuoy’s “help a child reach 5” campaign on social media has created a huge noise and captured attention of millions to the cause of extending a village child’s life beyond 5 years. 

Social media is not all about posting, circulating and consuming news or current trends across the world. Analyzing your content and audience plays an equally important role in optimizing your core objective (create awareness, get more followers or likes, double your charity, get more clients, create a viral circuit of your videos or images and so on). 

Here are some interesting social media statistics and reasons why to believe and breathe social media today.

To begin with let’s deep dive into the main components of social media analytics that you should be aware about: 

Reach

Remember the time when Facebook was unveiled and all that mattered on your profile was: 

  1. Number of likes on your pictures 
  2. The exhaustive “friends” list? 

Gathering fans and followers for your business is first step towards forming your tribe. Once people have taken this first step, you will get a better learning about them and this help you to tune your posts or engagements and communication towards them more finely. While the number of followers and likers is an important metric to count on, it is only the first step.  

Just knowing the people is incomplete without being aware of where they come from and who are they. Location and demographics also play a vital role in determining your reach. Considering the above use case of Mr. Modi in mind, he did use social media as an effective tool to reach out to the youth in the metros extensively. But, to penetrate deeper into the country he personally visited a few places like Varanasi to reach out to the people there.   

Engagement

Engagement is about how well you have retained your followers or likers. It includes: 

  1. Likes/Hearts/Favorites 
  2. Comments 
  3. Tags 

Facebook Business Page Insights

Engagement basically refers to the exact number of people who have accepted and are in agreement with your content. Many a times it so happens that, you might receive 100’s of likes within just minutes of publishing a post whereas some other posts many not even be looked at. Keep a constant tab on the content and reaction pattern is a must.  

Amplification

Amplification is nothing but the virality of your social media content. This includes the number of retweets and shares. This metric indicates the number of people who got your message and by sharing your content they are just drilling their engagement with your business deeper.  

Conversion 

Last but not the least, after reaching out to your relevant audience, engaging with them appropriately and getting them to share your content, the number of people who actually bought your service or product. Conversion rate is more or less related to engagement wherein your audience have absorbed the content you have put up on social media channels.  

Top Tools for Social Media Analytics:

To ease out the entire process of analyzing your social media profile, here are some great tools to look out for: 

  1. HootSuite 
  2. Sprout Social 
  3. Tweet Deck 
  4. Crowd Booster 
  5. Social Flow 

These tools are developed not only to track your social media presence, but also to help you create, schedule and distribute your content on various channels. View their official sites for more details.   

Social media is all about establishing a good virtual connect with your well-wishers, social media analytics help you figure out the success rate of that agenda.