Wieting-Design-SEO

Creating a Successful SEO Strategies for Your Business.

Search engine optimization starts with understanding your online business objectives. Do you want to provide company background, gather sales leads, or sell online? If you know what you want to achieve, you can then build a website optimization strategy targeted for your unique goals.

Think of search engine optimization as a puzzle with many pieces – including content, design, links and tracking. Website optimization involves bringing all these pieces together to create a complete picture that makes your Website attractive to search engines and customers alike.

These days, most businesses understand the basic concepts of SEO (search engine optimization) and why it’s important. However, when it comes to developing and executing a sound SEO strategy , most businesses don’t know where to begin. Here are five steps you can take to make sure all of your SEO bases are covered.

Step 1: Make a List of Keywords 

Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about 10 keywords associated with your product or services. Plug these keywords into Google’s Keyword Tool , and find variations that make sense for your business.

Using search volume and competition as your measure, narrow down your list to 10-15 keywords you would like to rank for. Then rank this list in order of priority or relevance to your business.

Your keyword list should be a living and breathing document that you review and update at least once a month. This will make sure you stay in keyword research mode and keep your keyword list evolving with industry and search trends.

Step 2: Build Keyword-Focused Pages

When it comes to websites and ranking in search engines, it’s always better to have multiple web pages tailored to specific keywords or phrases. Trying to get one page to rank for a handful of keywords can be next to impossible.

Use your keyword list to determine how many different web pages you should create. Ultimately, the number of web pages you create should coincide with how many different products, offerings, and locations your business has. This will make it much easier for your prospects and customers to find you in search engines no matter what keywords they use.

Each web page needs to include relevant content for your prospects and customers and should include pictures and links to pages on your site to enhance the user experience.

Create a list of all the different web pages you would like to create and rank them in order of importance. Then, create a schedule and devise a plan of attack to get those pages built. You will continue to roll out new web pages and enhance existing ones as you continue your keyword research and optimization . Keep your list updated and prioritized by what web pages will help you to best achieve your business goals.

Step 3: Set Up a Blog

Blogging can be an incredible way to rank for keywords and engage your website’s users. After all, every blog post is a new web page that gives you another chance to rank in search engines. If your business does not already have a blog, set one up, and make a point to blog at least once a week.

Remember, you are blogging primarily for your audience, not the search engines. Write about things your audience and/or prospects are interested in, make sure you’re including relevant keywords where appropriate, and your audience will naturally find you.

Step 4: Create a Link-Building Plan

While our first three steps were dedicated to on-page SEO tactics , link-building is the primary objective of off-page SEO, and it’s also a huge factor in how search engines rank your web pages. Dedicate some time to brainstorm all the different ways you can attract inbound links to your website. Start small – maybe share your links with other local businesses in exchange for links to their sites. Write a few blog posts and share them on Twitter, Facebook, Google+, and LinkedIn.

Consider approaching other bloggers for guest blogging opportunities through which you can link back to your website. Another great way to attract inbound links is to use your blog to post articles related to current events or news. That way you have shot of getting linked to from an industry influencer or other bloggers in your industry.

Step 5: Stay Current on SEO News & Practices

Like the overall marketing landscape, the search engine space is ever-evolving. Staying on top of current trends and best practices is a difficult task, but there are multiple online resources that can make it easy for you to stay on top of SEO news and changes that may impact your website and your SEO strategy. Here are a few resources to check out:

  1.  SEOmoz
  2.  SEOBook
  3.  Search Engine Roundtable
  4.  Search Engine Land
  5.  This Blog!

Step 6: Measure and Track Your SEO Success

SEO can take a lot of time and effort. What good is spending all this time and effort if you can’t see the fruits of your labor? There are many metrics you can track on a daily, weekly, or monthly basis to keep your SEO plan on track and measure your success. Create a monthly dashboard using Excel or a web analytics package so you can monitor how much traffic comes to your website from organic search.

Also, tracking indexed pages, leads, ROI, inbound links, keywords, and your actual ranking on SERPs (search engine results pages) can help you recognize your success as well as identify areas of opportunity.

guide-to-facebook-advertising

Facebook’s Profitable Advertising Tips of 2017

Facebook Advertisements are an influential, strong and affordable opportunity to reach your potential clients and customers.

They not only boost up your selling but also produce profits. They work splendidly both for large organizations and small business, even local solo professionals and freelancers.

However, it may not be as easy to connect with your potential customers as it sounds.

Therefore, to make sure your Facebook advertisement gives you better leads and sales, we bring up top 10 powerful Facebook Advertising tips to enhance your marketing strategy immediately.

 

Apply Your Effort in the Right Places :

Facebook advertisements are not search ads but display ads.

People come to Facebook to connect with friends and not for buying products or services.

So, as an advertiser, your first goal is to utilize your advertisement to produce demand and not fulfill it.

There are three main parameters involved in a Facebook ad – the image, the headline and the body.

The image has the largest impact followed by the headline and then the body.

Around 80% of the impact of a Facebook ad is determined by the image, so be sure to do some research and find images for your ads that really pop.

The next most important element of an ad is the headline and it determines about 15% of the impact and then the body copy has about a 5% impact.

 

Choose High Quality Images :

Since 80% of the impact is created in the image, make sure you choose the right set of images for your advertisement.

Use striking, eye-catching and crowd-pulling images.

The image to the right caught my attention because of the red border and arrows, however I think this ad could have been more effective if  the guy in it was not wearing sunglasses.

Choosing dull or far away images wouldn’t do the trick; you have to opt for close up pictures that are positive, vibrant and attention-grabbing.

Also, go for images that are comprehensible in its allotted space.

Facebook ad images display at a resolution of 100 pixels wide x 72 pixels tall, however you should get images with a higher resolution than this so that your image appears crisp.

 

Know Your Audience :

By knowing who your audience is you are able to use Facebook’s robust targeting options to focus on specific groups and create campaigns resonate deeply with the segment you are targeting.

Ask yourself questions like:

  • How old is my ideal prospect?
  • Where does my ideal prospect live?
  • What fan pages have my prospects already liked?
  • How can I create my ad so it speaks specifically to my target demographic?
  • What kind of a free offer can I use to capture leads?

The more specific your advertising segment and ad are the more clicks your ad will get.

An important thing to remember about Facebook advertising is the better your click through rate (CTR) is, the cheaper your clicks will be!

 

Target Accurately :

You know your target audiences, don’t you?

So, make use of the opportunity mostly to reach in particular who you want.

Select your target audiences correctly. Opt for the “precise interest options” to get connected with people who share a specific interest analogous to your brand.

Plus, you can even target fans of Facebook pages that have a fan base that is associated with your product.

 

Expand Your Base :

Promote your post so that it stays longer and lives longer in the feeds of all your fans.

What’s more, it reaches the friends of your fans and all your non-fans.

Promoting is very vital because not all your prospects are your fans yet.

 

Focus on Keywords :

While making images make sure you have target keywords that enhances your visibility and appearance.

Make use of the related words as close as possible. It will give you an edge against your competitors and rivals.

 

Split Test Your Ads :

Take advantage of the full Facebook Power Editor to easily duplicate your Facebook ads and test variations of your original ad.

Test variations with different pictures, headlines, and body copy.  After a hundred clicks to each ad drop the ad with the lower CTR and create a new ad to go up against the “control.”

 

Target CTR :

Facebook ads are display ads and not search ads like Google ads, so the average CTR (Click through Rate) percentage of Facebook ads is only 0.1% as compared to Google’s 1%.

So, make sure you target CTR and not just focus only on CPC (Cost per Click) because the higher the CTR’s the lower will be you pay on CPC, making it more and more affordable.

 

Set an Affordable Daily Budget :

Set a daily budget that won’t break your budget even if you max it out every day.

Bid a few cents higher than the lowest “recommended bid” and continually strive to improve your ads and CTR over time.

I find a daily budget of at least $10 – $20 is a good place to start from, then once you determine that your campaign is profitable you can scale up your budget.

 

Know the Best Time to Run Your Ads :

Many people check Facebook during working hours so make sure your ads are running during active hours for best results.

Make sure your update is going out during peak hours.  The best hours for you to post depend on:

  • The time zone of your fans (for promoted & sponsored posts)
  • The time zone of the demographic you are targeting (for display ads & sponsored posts)

 

  If you want us to manage your fb Ads campaign or like to get high converting fb Ads you can request free quote here..

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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.