Wieting-Design-SEO

Creating a Successful SEO Strategies for Your Business.

Search engine optimization starts with understanding your online business objectives. Do you want to provide company background, gather sales leads, or sell online? If you know what you want to achieve, you can then build a website optimization strategy targeted for your unique goals.

Think of search engine optimization as a puzzle with many pieces – including content, design, links and tracking. Website optimization involves bringing all these pieces together to create a complete picture that makes your Website attractive to search engines and customers alike.

These days, most businesses understand the basic concepts of SEO (search engine optimization) and why it’s important. However, when it comes to developing and executing a sound SEO strategy , most businesses don’t know where to begin. Here are five steps you can take to make sure all of your SEO bases are covered.

Step 1: Make a List of Keywords 

Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about 10 keywords associated with your product or services. Plug these keywords into Google’s Keyword Tool , and find variations that make sense for your business.

Using search volume and competition as your measure, narrow down your list to 10-15 keywords you would like to rank for. Then rank this list in order of priority or relevance to your business.

Your keyword list should be a living and breathing document that you review and update at least once a month. This will make sure you stay in keyword research mode and keep your keyword list evolving with industry and search trends.

Step 2: Build Keyword-Focused Pages

When it comes to websites and ranking in search engines, it’s always better to have multiple web pages tailored to specific keywords or phrases. Trying to get one page to rank for a handful of keywords can be next to impossible.

Use your keyword list to determine how many different web pages you should create. Ultimately, the number of web pages you create should coincide with how many different products, offerings, and locations your business has. This will make it much easier for your prospects and customers to find you in search engines no matter what keywords they use.

Each web page needs to include relevant content for your prospects and customers and should include pictures and links to pages on your site to enhance the user experience.

Create a list of all the different web pages you would like to create and rank them in order of importance. Then, create a schedule and devise a plan of attack to get those pages built. You will continue to roll out new web pages and enhance existing ones as you continue your keyword research and optimization . Keep your list updated and prioritized by what web pages will help you to best achieve your business goals.

Step 3: Set Up a Blog

Blogging can be an incredible way to rank for keywords and engage your website’s users. After all, every blog post is a new web page that gives you another chance to rank in search engines. If your business does not already have a blog, set one up, and make a point to blog at least once a week.

Remember, you are blogging primarily for your audience, not the search engines. Write about things your audience and/or prospects are interested in, make sure you’re including relevant keywords where appropriate, and your audience will naturally find you.

Step 4: Create a Link-Building Plan

While our first three steps were dedicated to on-page SEO tactics , link-building is the primary objective of off-page SEO, and it’s also a huge factor in how search engines rank your web pages. Dedicate some time to brainstorm all the different ways you can attract inbound links to your website. Start small – maybe share your links with other local businesses in exchange for links to their sites. Write a few blog posts and share them on Twitter, Facebook, Google+, and LinkedIn.

Consider approaching other bloggers for guest blogging opportunities through which you can link back to your website. Another great way to attract inbound links is to use your blog to post articles related to current events or news. That way you have shot of getting linked to from an industry influencer or other bloggers in your industry.

Step 5: Stay Current on SEO News & Practices

Like the overall marketing landscape, the search engine space is ever-evolving. Staying on top of current trends and best practices is a difficult task, but there are multiple online resources that can make it easy for you to stay on top of SEO news and changes that may impact your website and your SEO strategy. Here are a few resources to check out:

  1.  SEOmoz
  2.  SEOBook
  3.  Search Engine Roundtable
  4.  Search Engine Land
  5.  This Blog!

Step 6: Measure and Track Your SEO Success

SEO can take a lot of time and effort. What good is spending all this time and effort if you can’t see the fruits of your labor? There are many metrics you can track on a daily, weekly, or monthly basis to keep your SEO plan on track and measure your success. Create a monthly dashboard using Excel or a web analytics package so you can monitor how much traffic comes to your website from organic search.

Also, tracking indexed pages, leads, ROI, inbound links, keywords, and your actual ranking on SERPs (search engine results pages) can help you recognize your success as well as identify areas of opportunity.

Content-Marketing

How to Plan Effective Content Marketing Strategy

In today’s fast paced and competitive online world, it’s paramount for online businesses to come up with better and newer ways to attract more visitors to their websites, retain & convert those visitors and to improve their website’s page rankings. Content marketing is one tool which can help you achieve these objectives. It is not only cost effective marketing strategy but also a very important arm of digital marketing. If you observe, you absorb it everywhere – social media, advertisements, announcements, emails, blogs, search engines and so on. It is an art of story telling.  

Why it is Important?

The  points mentioned below are just the tip of the ice berg. Anyone can use content marketing to their advantage to:  

  • Give relevant information that your customers are seeking
  • Build a community of loyal leads 
  • Improve SEO and hence Google ranking 
  • Increase brand visibility and popularity 
  • Position your business as an industry expert and leader 
  • And hence add brand value to your product or service 

Ways to Plan Content Strategy Effectively

Infographic-2-1

Identifying your goals

Identify what is your aim for developing a content marketing plan? Ask yourself why are you creating it? For whom is it? What will it give your business in return? Also, know what your customers are looking for? Answering these questions will make your marketing strategy all the more stronger and relevant. Once you know what you actually want to achieve with the content, measuring your success against which metrics will become easy.  

Research 

With a strong content marketing plan comes a lot of research. Knowing your target audience (TA) is extremely important, as you will be strategizing, creating and marketing it according to the TA you choose. However, your research shouldn’t be limited, it should include:  

Target Audience: Depending on the categorization mentioned below you can zero down what and who are you looking out for and how do you want to target them best. 

segmentation

Online Market: Which sites are your audience viewing? For how long? What kind of content is your competitor marketing to draw users? What are people consuming online? What are they sharing? What is trending online? Where do the gaps exist?   

Keyword Search: SEO is one of the most vital part of online content marketing. Which is the most used keyword in the market? Out that list, which keywords will work best for your business for maximum search engine optimization?

Brainstorming: Picking the Best Idea 

Once you know what is your content marketing agenda and to whom you are selling it to, it’s time to come up with a stream of new and creative ideas. Consider making use of some online tools like Feedly (a popular RSS feed used to track popular trendy topics and ideas), Buzzsumo (discover popular ideas), headline creator and so on.  Another way you can freeze on a particular idea or topic is by following the content funnel. This  funnel comprises of four stages:  

  1. Discovery: In the first stage if the funnel you address the people who have just begun their search for something relevant to their business concept or idea.  
  2. Consideration: In this stage, your audience is trying to figure out the value in your content and others.  
  3. Intent: Here, they have derived to a particular decision. “I want. Choose this” stage.  
  4. Purchase: This is the completion stage. They finally complete their action of buying your content.  

More often than not,  you think or rather assume your audience will like it, but the results derived from these sites reveal the actual searches which may or may not match with your assumptions.

Choosing the Type of Content 

There are a various types of content you can create and include in your marketing strategy and these types are listed below along with the channels.

channels-www.websquaresolutions.com

Content Management System (CMS) 

If you are putting in so much of efforts to produce relevant content, then make sure you maintain and manage it systematically. Create an editorial calendar,  

  1. Date: Your timelines, by when you need what? (creatives, reports, information, etc.) 
  2. Theme: Decide on what topic you are going to write your blogposts. This can be decided on the basis of the keyword search on search engines or current news. You can monthly or weekly or bi-weekly themes for smooth work functioning.  
  3. Campaign: Once your theme is decided, venture deeper and finalize your campaign. What is the end message you are looking forward to convey?  
  4. Content: Now it’s a ‘go ahead’ for unleashing your creativity! Keeping the date of delivery and the central idea or the blue print on the basis of which you have to draft your content, it becomes easier to let ideas flow in.  
  5. Tags: Alt tags for images and here’s how to optimize your images. Meta tags are small description which are not visible on the search, but they are present in the code. These tags help Google crawlers to understand its relevance thus helping your blog to score and rank high. 
  6. Preferred Channels: Once the content is ready, publicize in your own way. Share it on your personal social media profile or your company’s. The more you create awareness about it, the more readership you will receive.  

Content Creation 

Now with all the information you have gathered from the first 5 steps, the possibilities seem endless when it comes to creating exclusive content by making use of a mixture of blog posts, infographics, videos and so. This doesn’t mean that it the first go is the final one. You need to be open to opinions, feedback and re-working your strategy. Also remember that, whatever write-up you produce should reach and be understood by your audience efficiently.  

After you have successfully created your content and are absolutely satisfied with it, go ahead, publish and distribute it via the chosen channels.

Analyze

You need to know which  type worked and which requires improvisation or needs to be pulled down. Also, check whether you have achieved your goals? Did your message reach the audience the way you intended it to? And so on. Analyzing content  and its effects on the market is a routine.

It is very subjective and sensitive to audience, what may seem as evergreen content today, may not be considered as the same a few months later. Flexibility and change are the key here. Keeping the above steps in mind, content marketing definitely takes a lot of time, creative efforts and organization. But it is worth the efforts as you can use it to your advantage for, it doesn’t come with a huge price tag.

Inbound-Marketing

Inbound Marketing: A Cost Effective Way for Small Businesses

Marketing strategies, techniques, trends and methods have changed rapidly and for the better over years. These changes have expanded the horizon of inventions in this space and has strengthened the customer-brand relationship.

While deriving the term ‘marketing’ from a Latin word ‘ mercatus’ nobody knew that this strategy would be so important for every brand as it is today. Dating back to the1900s, promotions happened mainly in form of pamphlets, display and announcements. These methods were used to create awareness about particular events happening in towns or for introduction of new commercial goods like fruits, vegetables, beauty products and so on. Marketing can be divided into several types but if broadly classified it is mainly of two types – Outbound and Inbound.

What is Outbound Marketing?

If observed closely it includes all forms of traditional tactics  namely; print ads, television, radio, newspaper, trade shows or exhibitions, direct mails amongst others. Analytics project the efficiency of outbound marketing to be limited to certain set of audiences and is not technologically savvy. Here a lot of assumptions are relied on.

  • Audience are based on a wide spectrum of profiling. Thus X amount of money spent here, doesn’t boost conversions as expected or to the mark.
  • As outbound is mainly traditional, it doesn’t include the new forms of technology platforms like social media, digital, mobile and so on into its radar. Hence, leaving behind a major chunk of audience who undoubtedly are the future.

What is Inbound Marketing?

Inbound marketing also largely known as content marketing involves everything that ‘outbound’ effortlessly looks over –

  • Blogs
  • Social media channels
  • Search engine optimization (SEO)
  • Email
  • Webinars
  • Infographics

It rightly focuses on the new age media and promotion mediums where the profiled audience spend most of their time today. Unlike outbound, it doesn’t ask for attention aggressively. It is carefully segmented and targeted. It awaits to be found by its audience to offer valuable inputs and insights in exchange. In simple words, it is a source of free traffic.

inbound-marketing-graphic

Benefits

By incorporating inbound marketing, small business can:

Reach Relevant Audiences

Displaying huge billboards and distributing ads in public dailies will not be as effective as online ads. This is because your audience viewing billboards would not be targeted intentionally whereas, your targets would be active on some social media sites. With micro targeting, you can reach out to specific audiences who can understand your brand and your valued offerings.

Save Huge chunk of Money

One half page print ad can cost you a fortune and now just imagine getting your product out in the market in every daily possible! You can turn the tables around and earn a fortune by just including this strategy in your promotional plan. Though it takes more effort than simply buying a newspaper ad, its per lead costs run way lower than traditional marketing.

Increase Search Organically

In order to get listed on Google’s first page, coming up with relevant and fresh content is a must. When you produce search optimized content on regular basis and receive social media attention, your ranking will shoot up. Choosing apt keywords is crucial.

Prompt Business Decisions & Actions

Using inbound you will get quick and on the spot insights of how your online or digital campaign is performing. Depending on these results as the owner of your business you can take prompt actions to change or enhance your campaign for better business.

Build Loyal Customers

People will like, share and purchase your products or services if you interact with them constantly by putting new products, offers, coupons, discounts and providing exceptional customer services. Time and again it has been proven that customers who are linked to your social media handles are more likely to be loyal. Denote the above as benefits or hacks to increase business, inbound marketing is the type to opt for. You might be the owner of a small, medium or large business, these benefits apply successfully to all.

Digital Marketing

Digital Marketing, What it is and why it matters..??

Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organisation to analyse marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why digital marketing is important?

 

Digital Marketing

 

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalised and relevant, and offers tailored to their needs and preferences.

Manage customer relationships across all channels

 

Digital Marketing

 

 

Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behaviour and preferences, the more likely you are to engage them in lucrative interactions.

 

Challenges facing digital marketers

 

  • Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, specifications and interfaces – and they interact with those devices in different ways and for different purposes.
  • Intensifying competition. Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, it’s becoming a lot harder to capture consumers’ attention.
  • Exploding data volumes. Consumers leave behind a huge trail of data in digital channels. It’s extremely difficult to get a handle on all that data, as well as find the right data within exploding data volumes that can help you make the right decisions.

 

Three keys to digital marketing success

 

What does it take to do digital marketing right? Here are three keys to digital marketing success:

  1. Manage complex customer relationships across a variety of channels – both digital and traditional.
  2. Respond to and initiate dynamic customer interactions.
  3. Extract value from big data to make better decisions faster.