Facebook today homes 1.23 billion daily active users and is the unchallenged king of the social network. It is used by more than 60% of the total internet users. Thus making Facebook a great tool to promote products or services across the globe.
With easy-to-navigate interface, niche targeting and vast reach, Facebook provides opportunities for millions of online business to drive sales effectively. If you are reading this, you have already formulated your Facebook Business Page and perhaps you have familiarized with the layout.
Every Facebook business page starts with small and a well-researched plan can really result in increasing your fan base. But how do you actually get people to visit your FB business page? How do you get them to like it and engage with it?
As a Facebook business page moderator, your outreach plan should always involve three primary elements: content, outreach and learning.
Why you should increase your fan-base:
- Increases Popularity
- Builds Trust
- Attracts more Visits
And we at Knowledge Platform, illustrates a complete step-guide to increase your Facebook fans:
Step 1: Provide Complete Information
Provide accurate and complete information about your online business. It should include long description, mission and company overview with attractive cover image that relates to your product or service.
Your creatives such as profile image and cover image should reflect who you are and what you do. Also include:
- A link to the website
- Overview of what you offer
- All relevant information that helps a reader to understand you
- Contact number and service email id
Step 2: Invite FB Friends
Facebook invites are an excellent way to reach out to your contacts and bring them to your Facebook business page. Your existing Facebook friends, customers and family will be more willing to connect with your FB page.
Ask them to like your page and engage with the posts. This feature is quite effective as it will give your Fb business page an initial and much required social push. Also upload your list of email contacts to your page and invite them to like your page.
Don’t be shy to approach friends in a personal message, instead send page links and tell them to share it.
Step 3: Try Networks
Make your Facebook page as much as discoverable as possible. Promote it across various marketing channels such as Pinterest, Twitter, LinkedIn and Instagram. If you have offline stores, than do paste your page links in the storefront or front window. Always include social plugins such as Like-Button or Like Box every time you send newsletter to your user base.
Step 4: Optimize your Website
Activate important social plugins across site as it helps to associate your website with your official Facebook Business Page. It is also an important way to tell search engines about your FB page. This is an effective way to increase your fans organically.
Adding widgets such as Like Box, News-feed box, Activity Feed and Share-on-social-media invites website readers to like your page. It gives them an additional engagement platform with your online business.
Step 5: Create Value Content
Value preposition comes with the content you create and share with your audience base. If you are tuned with what they need, you’ll have a good engagement with the content you publish.
There are two ways to share content on your Facebook Business Page:
Direct: Publish content that links directly to your website or landing page with the lead form
Indirect: Publish content that is friendly, easy, shareable and links indirectly to your business
The key to generate leads on your Facebook business page is to post variety and diversified content that aligns with your business goal. Don’t bombard your Facebook page only with the promotional content. Instead share content which engages your user with the brand you are propagating.