increase-Twitter-Followers

How to increase Genuine followers on Twitter.?

Twitter is a powerful tool for businesses when used correctly. It can help you generate leads, solidify your branding, and build connections with your prospects. The trouble is, if you have no followers, you can’t experience all these benefits.

Having an active following on Twitter isn’t just about prestige, and followers aren’t just numbers. Twitter followers hold real value for businesses; in fact, 36% of marketers say they have gained a customer by using Twitter.

This article will examine at 20 ways you can increase your Twitter followers, and take advantage of the many benefits of Twitter. The strategies below all fit into one of the following 4 categories:

  • Tweeting content that’s so enticing and/or informative that it’s likely to be retweeted
  • Following others so they’ll follow you back
  • Tweeting content in a way that it actually gets seen
  • Promoting your Twitter account effectively

Twitter has a great paid ads option which is very effective for acquiring followers, but in this article we’ll only consider free options (since the paid one is pretty obvious).

 

1. Follow more people. Research shows a correlation between the number of people followed and the number of followers.

2. Use a tool like Hootsuite or SproutSocial to schedule your tweets. Posting regularly will increase your engagement and visibility, thereby increasing your follower count.

3. Use Twiends to find new Twitter users you can connect with. Once you’re listed on the platform, other users with similar interests will also be able to find and follow you.

4. Optimise your Twitter bio. Users who want to find out more about you will inevitably visit your Twitter bio. Make sure it’s professional, complete and that it does a great job of representing you and your business.

5. Use links in your tweets. Tweets with links get more retweets than those without.

6. Use relevant keywords in your bio so you rank in Twitter search. Don’t forget to include your city or region name to attract local users.

7. Use relevant hashtags in your posts. Tweets with hashtags get at least 2x more engagement, and will help you attract new followers who are searching for those keywords.

8. Ask for retweets. Tweets that include “Please retweet” in their text get 4x more retweets.

9. Find people you know by uploading your email contacts to Twitter. They are likely to follow you back, especially since they know you in real life.

10. Include images with your tweets. Research suggests that tweets with images receive 18% more engagement than those without.

11. Promote your Twitter account on all your marketing materials. This includes your business cards, brochures, signs and of course, your website.

12. Use a headshot in your profile picture, not your logo. Nobody wants to follow a faceless brand. Show there’s a real person behind your brand by using a personal photo.

13. Use the Tweet This WordPress plugin to embed content boxes on your website or blog. These are great for getting your site visitors to tweet your content, expanding your reach and attracting new followers.

14. Promote your Twitter account on your other social media accounts. For best results, entice people by mentioning interesting discussions you’re engaged with on Twitter.

15. Tweet on the weekends. Dan Zarrella’s research indicates brands get 17% more engagement on the weekends than during the week.

16. Reference users in your tweets. When replying to or mentioning other users, be sure @mention them. People are much more likely to engage with your tweets when they’re mentioned by name.

17. Use a follow button on your website or blog. Why not make it as easy as possible for your website visitors to find you?

18. Tweet motivational or inspirational quotes. These are great for getting retweets.

19. Respond publically when your response would be useful to others. Instead of direct messaging responses to public questions, share your knowledge publically, @mentioning the person who asked.

20. Include a link to your @username (ex. @websquaresolutions) in the author bio of your guest posts.

 

If you’re serious about increasing your Twitter followers, the #1 piece of advice I can give you is this:

Regularly tweet a variety of helpful and relevant content. Following this simple maxim will be your best bet to getting the most clicks, re-tweets and followers. It’s not rocket science, and even small businesses with non-existent budgets can thrive by following this one rule.

Digital Marketing

Digital Marketing, What it is and why it matters..??

Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organisation to analyse marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why digital marketing is important?

 

Digital Marketing

 

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalised and relevant, and offers tailored to their needs and preferences.

Manage customer relationships across all channels

 

Digital Marketing

 

 

Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behaviour and preferences, the more likely you are to engage them in lucrative interactions.

 

Challenges facing digital marketers

 

  • Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, specifications and interfaces – and they interact with those devices in different ways and for different purposes.
  • Intensifying competition. Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, it’s becoming a lot harder to capture consumers’ attention.
  • Exploding data volumes. Consumers leave behind a huge trail of data in digital channels. It’s extremely difficult to get a handle on all that data, as well as find the right data within exploding data volumes that can help you make the right decisions.

 

Three keys to digital marketing success

 

What does it take to do digital marketing right? Here are three keys to digital marketing success:

  1. Manage complex customer relationships across a variety of channels – both digital and traditional.
  2. Respond to and initiate dynamic customer interactions.
  3. Extract value from big data to make better decisions faster.
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Importance and Benefits of Social Media in Today’s World.

 

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Why you need to understand the Importance of Social Media

Lets face it, it’s 2017 and we all have a pretty good understanding of social media and how it works, right? But what if I told you that Twitter has 6 different forms of communication networks or that Facebook is most active on Fridays, do you still think that you’re a social media guru? Allow us to illustrate the true importance of social media marketing and the online marketing services we offer to ensure you stay on top of your game.

What and Why Social Media?

Let’s go back to the drawing board. What is marketing? As highlighted by the AMA, Marketing is the activity and process for creating; communicating and delivering offerings that have value to customers.

Now look at social media marketing.  Social Media Today argue that the purpose of social media marketing is to build a brand and increase a brand’s visibility, through building relationships and communicating with potential customers.

The two seem to go hand-in-hand.  But you may still be wondering, why social media?

‘‘Social networks are one of the fastest growing industries in the world’’.  

This statement does seem to be thrown around quite frequently with anything internet marketing related these days. However with a projected 25.0% annual growth over the next 5 years, it is definitely be time to start investing in social media if you haven’t already. This is so important we’ve added a fancy tweet-this box below…. partly to show off, partly to make it easy for you to share it!

Social Media and Social Networking Sites

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Like with content marketing, due to the continuously developing internet marketing industry, there are countless digital media and social networking sites, all of which have a unique characteristic and purpose.  As part of an introduction, here are a few social network examples.

Facebook is the biggest and arguably most powerful social network in the world with 1.55 billion active monthly users. Regardless if you are a startup or fortune 500 company, you need to be on Facebook and start *engaging with your consumers. (*Positively. We don’t want to replicate Amy’s Baking Company’s mistake).

Twitter is known as the ‘‘in the moment’’ platform and boasts a respectful 255 million active monthly users. Twitter is a perfect online marketing tool for businesses that want to reach out to people (and are ready for a reply). The key is to be quick and smart, ever heard of dunk in the dark?

Instagram is a visual platform designed for customers to post, share, comment and engage through digital media. As the old saying goes, a picture is worth a thousand words.

LinkedIn is regarded as the professional social networking site. LinkedIn largely focuses on b2b marketing rather than b2c.

Google +, Youtube, Foursquare and Pintrest are other social network sites that harshly miss out on the list.  And then there’s Snapchat, the new kid on the block, who recently recorded six billion daily views. Should Facebook be worried?

What’s your take on any of the above social networking sites? Are there any other sites you display your digital media and connect with consumers on? We’d love to know!

Social Media Marketing Strategy

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Having a social media presence without an appropriate strategy and plan can be just as damaging for your business as no plan at all.  We have created a social media marketing strategy checklist that should aid your online marketing operations.

  •  Set Goals – Start big and work down. Do you need to increase customer loyalty?
  •  Know your target audience – Don’t just use demographics but expand with psychographics.
  •  Social Media  Decide on which digital media will help you connect with your audience. Will this take the form of a blog, video, podcast etc?
  •  Social Network Strategy – Focus on a social network that adds value. Just because a network has over a hundred million active users doesn’t mean it will directly contribute to your brand’s objectives.
  •  Measurement and Testing – What does success mean to you? You need to constantly analyse your social media strategy to understand how effective it is. Engage with your audience, find out what works and what doesn’t.

Benefits of Social Media Marketing

Benifits of SMM-www.websquaresolutions.com

 

For some of you, investing in a social media marketing service may have been identified as the missing link connecting you with your consumers. However for the others, who are still contemplating diving into the social marketing end, look no further than the following facts.

Social media marketing increases your brand’s awareness.  78 % of small businesses use social media to attract new customers. Furthermore 33% of customers have identified social media as how they identify new brands products and services.

Social media marketing helps to validate your brand.  A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. 63% of consumers who search for businesses online are more likely to use ones with an informative social media presence. Need more help on how to validate your brand? Check out our branding blog.

Social media marketing has the power to increase customer loyalty. 71% of consumers who received a quick response on social media would recommend the brand to others.

Now that you understand how important social media is, why not share this article…